You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website. If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Building a database of customers and potential customers is the single most important thing a business needs to do from day 1. When I say database, I mean email list. Email is still king. Once you get someone into your email list you get to build a relationship with him/her which can eventually lead to profit. Buying traffic can dramatically boost your list building effort. The same way you calculated the ‘sales’ volume in the previous tip, you can use the exact same method to work out what’s required for building your list.
Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count. When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet and you’ll get a higher click through to your website.
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.
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