Your content is the main signal that Google uses to determine which country you are targeting. If you are targeting multiple countries with your generic domain name extension (.com, .org), add the country’s name in your posts’ meta titles and descriptions. This will not only make your content more keyword-targeted, but it will also give a clear signal that you are targeting a specific country.
Editor’s note: Moz has shifted away from their previous difficulty score to a new tool, Keyword Explorer. It has its own difficulty metric that’s slightly different from what’s laid out here. AHREFs and SEMRush also have their own scores. Really, what tool you use is up to you/personal preference/assessment of accuracy, but there are several options for determining SERP difficulty.

Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
When you create an AdWords campaign, the delivery method is always set to default. This default is the ‘‘standard” delivery method, which results in your ads being distributed throughout the day according to your daily budget. If you want faster results, which is particularly vital in those ads on time specific deals, discounts, specials, etc., then make sure you change your campaign advanced settings to ‘Accelerated’ in order to drive that targeted traffic to your store more quickly.

#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
Distribution: If you’re getting a lot of traffic on one social media platform, but that isn’t crossing over to your website, you may want to think about strengthening the connection between your website and your social media accounts. When you create and post content in one place, it’s important to spread the word everywhere and cross-promote across platforms to keep your audience from fracturing. Also, be sure to include links to relevant pages on your site in your social media posts — and include links to your social media accounts on your site — so visitors can easily like and follow you on social media, right from your site.
Just because you can reach potential shoppers in 250 countries doesn’t mean you have to. Segmenting your target market into location and creating different campaigns catered to that audience will keep your budget safe while bringing in more targeted traffic. Also, don’t forget to eliminate countries you are not drop shipping to. You can change your location settings by following these steps from Google’s help.
AdWords advertisers should be happy to hear that the Google Display Network has, by far, the largest reach of any display network in the world. 90% of global internet users are reached by GDN, including 94% of all US internet users – 64% of which are reached every day – and 89% of US smartphone users. The Google Display network is your fast track to show your ad on 120 of the top 200 trafficked websites, including the #1 video platform, YouTube; the #1 blog platform, Blogger; the #1 email service, Gmail; and reach to 50 billion apps downloaded via Google Play. In total, the Google Display Network serves 2+ trillion ad impressions each month to 2.5 billion internet users across 2+ million websites.
Great post Ross but I have a question on scaling the work that goes into producing the Kob score: how do you recommend you go about getting the MOZ difficulty score – do you do it manually then VLOOKUP everything or some other way? My current membership at MOZ allows 750 searches a day for KW difficulty so this can be a limiting factor in this research. Would you agree?
The Google Display Network is a powerful medium to expose your brand to a wide range of new users who might not yet be searching on Google for your product. Sophisticated website and user based targets as well as layered demographic targeting allows you to experiment and find your audience, no matter how niche it is. Be sure to plan ahead though! The Google Display Network has over 3,000 predefined targeting options and is adding more all the time. We’ve compiled the most up to date list of GDN targets for download here to help you best plan display efforts and find new successful methods of targeting.
Well, the age of print media is coming to a close. But there’s no reason why some enterprising blogger couldn’t use the same tactic to get new subscribers. Let’s say you have a lifestyle blog targetting people in San Francisco. You could promote the giveaway through local media, posters, and many other tactics (we’ll get into these methods shortly).

Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.[2]
In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.
Influencer marketing is taking the world by storm. Influencers across a variety of social media platforms and even blogs can help you get your message to the masses. And fast. While you might have to pay some money to access this medium, you can drive massive amounts of relevant traffic, and ultimately sales, to whatever it is that you're peddling.
The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
According to Google Adwords, their click-through rate averages at only .4%. That is only 4 actual clicks per $1000 spent and not all of them will turn into customers. While getting traffic to your site may not result in income directly, just like marketing, it is still very worth it. This is because of the potential it has to make you money indirectly. Those indirect profits could come your way in the form of purchases or through ad revenue. It all depends on how you have your site set up.
incredible post and just what i needed! i’m actually kinda new to blogging (my first year coming around) and so far my expertise has been in copy writing/seo copy writing. however link building has become tedious for me. your talk about influencing influencers makes perfect sense, but i find it difficult for my niche. my blog site is made as “gift ideas” and holiday shoppers complete with social networks. i get shares and such from my target audience, but i find that my “influencers” (i.e etsy, red box, vat19, etc.) don’t allow dofollow links and usually can’t find suitable sources. I guess my trouble is just prospecting in general.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
Why? Today, we're faced with a plethora of disinformation and misinformation, crafted and concocted by clever minds looking more to extract money from you than help you to earn it. That latest "proven traffic system" that you just plopped down $997 for isn't going to bring  you the results you expected. That new video series by the latest raving internet marketer on how you can drive "unlimited" traffic to your website? Nope. That isn't going to work either.

If you’re selling something via your website, then you should be buying traffic and sending it to your product/s or services. Your website has a huge responsibility in converting visitors into customers. Every second you don’t give your products or services a chance to convert at the highest level, the offset is a liability. To measure the effectiveness of your website content, you need traffic! To validate your page layout effectiveness, you need traffic. To grow your business, well you guessed it…you need traffic.


Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.

Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.
Engage with your visitors. Talk to them , ask question , and tell about good points of your project. I am using Revechat software to engage with my customers. I talk to my visitors, whenever they need, I help them. It is the best practice to increase time. Show them other stffs related to their interest, share blog URLs. sometime I do videochat with my customers.
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
When we receive your order, we first need to approve it and to make sure your website meets all of our Terms of service. We then match and check your selections on our advertising network to make sure we can supply all the amount of visitors you need. Right after that, we create a new advertising campaign for you with targeted ads and put your website into our service queue based on your selections- now your campaign is ready to start. Very soon you will begin to get targeted visitors traffic to your website all are unique targeted visitors.
The hope is that other content creators will find the page useful and refer to it in their content. If your article gets referenced / mentioned / linked, then it’s Page Authority improves and it’s more likely to rank …and get more targeted traffic. The key is to both produce something that’s truly worth mentioning and to build a network of friends who create similar content. This article (and video) may help: How Does Social Media Affect SEO?

For that last part, stick with four sentence paragraphs and three paragraph articles. This helps make visitors feel more at home and enjoy reading on their computer. More to the point, it’s also a way to put a location on where you are as far as reading priority goes. The better your content, the better your location, which all those hrs spent worth it.
Loved this article. I was in stuck mode. Am relatively new to blogging. Started online business and website about 3 months ago. Am learning a lot, but had an ah ha moment about traffic – targeted traffic and found this article. Thanks for the great tips. I hope to implement all of them, and realize how much more there is to each one of the steps you outline. Great stuff!

While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page. For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products. Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.


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Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?

Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?


So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.


Great article, learned a lot from it! But I still really get it with the share trigger and right content. For instance, the influencers now care a lot about the new Koenigsegg Agera RS >> https://koenigsegg.com/blog/ (Car). I thought about an article like “10 things you need to know about the Koenigsegg Agera RS”. The only problem is that I don’t know which keywords I should use and how i can put in share triggers.
Let’s say you have a social media representative who’s out there sharing your content and talking to people about your brand. The rep has a major advantage over your brand Page, because he or she can “friend” people and message them right off the bat. On the other hand, Facebook has made contacting your Page or Group followers an increasingly intricate dance.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
Search engine optimization might be a phrase that you have head a lot these days, but if you are still unclear as to what it’s about and how it can help your blog, then it’s worth diving into it for a bit. SEO is basically a system that you use in order to make your blog or website much easier to rank on a search engine site like Google or Bing so that target visitors can find it much easier and enjoy your content.

With our traffic network, more than 20 million unique visitors from across the internet with over 60 million daily impressions. You will easily purchase website traffic or get prospective customers visiting your brand or business website through the use of our services. We are certainly the cheapest spot on the internet where you can buy web traffic for your website.


We own multiple websites and have customers that have only purchased from one of them. We started sending out postcards 30 days after customers place orders with any of our websites. These postcards thank them for their purchase and display our other websites that we have as well. It’s actually converted into new sales for us on those other websites that our customers didn’t even know about. And the nice thing is that it is all done through an app and is totally automated and each send is less than $1.00. You really can’t beat that for the extra exposure.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
Guesting is one of my favorite forms of increasing website traffic. You guest on other types of content such as podcasts, videos, articles, etc. You provide content usually that’s entertaining or educational and in return you get access to a new audience. Think of an actor that goes on late night talk shows to promote a new movie. It can increase short-term traffic, but also long-term traffic.
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Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
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