Example: An organization has one GA account (“corporate”), and two Google AdWords accounts (“corporate” and “branch”). The “corporate” Analytics and AdWords accounts are linked, but the “branch” AdWords account is not. However, both “corporate” and “branch” AdWords accounts are used to create ads for the website. If an ad belonging to a campaign from the “branch” AdWords account is clicked from a search, the visit will show up in the “corporate” Analytics account as “not set”.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
We own multiple websites and have customers that have only purchased from one of them. We started sending out postcards 30 days after customers place orders with any of our websites. These postcards thank them for their purchase and display our other websites that we have as well. It’s actually converted into new sales for us on those other websites that our customers didn’t even know about. And the nice thing is that it is all done through an app and is totally automated and each send is less than $1.00. You really can’t beat that for the extra exposure.
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For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
Sure, Facebook has its ups and downs when it comes to finding targeted traffic – especially in the B2B realm. But there is a flip side to this: People are willing to share content freely and to engage with total strangers. Rather than jumping right in with your company’s Facebook Page, you can join relevant FB Groups and start sharing valuable content.
Create a navigation menu. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn't forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.
#6 Go on podcasts! In 13 years of SEO and digital marketing, I’ve never had as much bang for the buck. You go on for 20 minutes, get access to a new audience and great natural links on high dwell time sites (hosts do all the work!). Thanks for including this tip Brian, I still don’t think the SEO community has caught on to the benefits of podcast guesting campaigns for SEO and more…it’s changed my business for sure.
A Blog: If you are using blog and you are relying on Adsense, then you can buy traffic. I suggest it only if you are in a very bad state/ initialization phase of blog. Do not go for a huge number of traffic for the first time, increase the number of visitors in time (to avoid suspicion from search engines). You must also consider re-targeting these readers. But remember you can’t afford to buy traffic all the time, one of these days Google is going to find you, so alongside adopt SEO, content marketing practices also. In order o buy traffic, I would suggest fiverr. look for reputed seller/ reviews. Adopt practices suggested here.
Instagram is a great way to drive traffic to your site. Be sure to use relevant hash tags when posting pictures or interacting with others. Take the time to comment on other relevant images from those who have large followings. However, be careful not to be too promotional on every post. Add value through a 3-to-1 ratio. Three value posts to one promotional post.
Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.
Once you have a website, your next step is to get the word out. There are lots of different ways to lead people to your site, but attracting and building an online audience goes beyond getting one-time visits — thriving websites have a following. Below, we’ll discuss why site traffic matters and introduce some of the basics on how to bring visitors to your website...and keep them coming back.
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