Hi Brian! I enjoy reading your posts and use as much info as I possibly can. I build and sell storage sheds and cabins. The problem I have is that there are no top bloggers in my market or wikipedia articles with deadlinks that have to do with my market. 95% of my traffic and sales are generated via Facebook paid advertising. Would love to get more organic traffic and would be interested in your thoughts concerning this.
In Market Audiences: In market audience targeting shows your ad to users whose search and internet browsing behavior indicates that they may be “in market” for a certain product or service. For example, a user whom starts repeatedly searching for “Temp Jobs” and starts visiting related postings on Monster.com could be identified as “in market” for a temporary or seasonal job. In market audience targeting works best for products or services that have longer buying and researching cycles.

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We have access to millions of unique visitors every month thanks to our large network of publishers that have signed up to our program. When you buy traffic on our network we serve your page directly to these visitors using selective targeting. Our network includes several established search engines, two internet service providers, thousands of websites and a well-known domain register which gives us access to millions of expired domain traffic every day.
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Content marketing: Creating useful content that your target audience wants to see can help you attract and engage an online community. For example, a food shop could start a recipe blog, or a financial advisor might create a newsletter about saving for retirement. Content marketing includes blog posts, videos, email newsletters, podcasts, lists, magazines, how-to guides and infographics — whatever format will be most relevant to your brand and your users.
Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Building a database of customers and potential customers is the single most important thing a business needs to do from day 1. When I say database, I mean email list. Email is still king. Once you get someone into your email list you get to build a relationship with him/her which can eventually lead to profit. Buying traffic can dramatically boost your list building effort. The same way you calculated the ‘sales’ volume in the previous tip, you can use the exact same method to work out what’s required for building your list.
Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
The number of pages the visitors view. This is important. There was a large difference in the quality of the traffic. For the first mailing, the average visitor viewed 7.5 pages, and hence was likely to create a trial account. The group that received the second mailing averaged 2.5 pageviews each. The lesson is to stress the importance of well-targeted traffic. The question remains; why would one group of visitors look at more pages than another?
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Buying website traffic shouldn't be a replacement for SEO and other conventional methods of online marketing, but it can certainly give you that edge you need in the highly competitive online market. You can improve your Alexa ranking, time on site and lower bounce rate, but most importantly - it will drive potential clients and bring your website in front of your target audience long before you will see the first results of your conventional marketing strategies.
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