Advocacy – This phase of the marketing funnel only became apparent since the last 5 years or so. Advocacy means that your customers love you so much, they talk about you to others without you asking them. Customers who have experienced your brand in a positive manner will want to follow you on their preferred social platform. More than that, they’ll help amplify your content by sharing it – because they’re madly in love with you
Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
Visitors are always more likely to visit your website if you offer something free. Valuable content is great to drive traffic but giving people the opportunity to try something for free gives you a powerful advantage. When your offer meets success then your prospect will come back or visit your other website pages. For example, we offer a free trial to crawl your website and rock your SEO.
As a newbie, it can be difficult to compete against popular keywords, as leaders of your field must have already worked on them. It is really more qualitative to write a lot of articles on a very specific segment than trying to position yourself on very common ones. It will bring you qualitative prospects and will place you as an expert on a specific domain. Moreover, developing long-tail keywords often convert better. You can use KeywordTool to choose the best keywords.
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
There are a lot of reasons to buy website traffic, but if we’re going to be honest about it, giving your conversion rate a boost is probably right at the top of your priority list. For this, you’ll want targeted traffic that finds the kind of users with the highest conversion chance and that’s not easy to do when going the organic route. If you really want to increase your chances of making a profit off the traffic you get, you might want to buy targeted traffic.
What a very informative share! Driving or increasing traffic is the most difficult part for every online store owners across the web.. Mine is one of them! I hope to increase traffic and convert sales sooner. I just tried the google adword for a try with the least budget. I have plan to increase it for the next 3 days. I launched my first ad campaign on 01 Sept.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
Use social networks to expand your reach. Social networking is hugely important, and ensuring that you have a solid presence will have a large impact on your views. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. There are a variety of ways that you can use social networks to extend your online presence, depending on the needs of your site.
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so.
This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
With Google Ads, the focus is on getting users to your website, but that's only half the battle: Google Analytics fills the gap by providing insight into what users do once they arrive. When using both together, you can track things like which ads lead to the most clicks and conversions, so you can optimize your campaigns to focus on your best-performing ads.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.
Back in August of 2017, LinkedIn unveiled native video on their platform. Despite it being around for almost a year, there is still a lot of room for growth due to the low level of competition and creative concepts that have yet to be explored with the feature. Additionally, the LinkedIn algorithm currently prioritizes video, so take advantage of it while you can. Within the video, encourage your viewers to visit your website to learn more about your services.
YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
Fantastic information ,extremely informative and highly valuable for individuals looking to achieve website traffic.Our marketing team involved themselves in this activity using a hybrid email marketing called EasySendy Pro. We saw some vast improvement in our email open rate and click through rate. Therefore, as per my experience I can confidently say that email marketing is very effective and also it drives good amount of traffic .
This keyword will show up for visits generated by ads that are not related to a user search, but which appear on Google’s Display Network. These are the ads which you will often see when visiting other websites, on your mobile phone, or in online videos. They are associated with the Google AdWords account that owns the campaign, but do not rely on any specific user search.