Loved this article. I was in stuck mode. Am relatively new to blogging. Started online business and website about 3 months ago. Am learning a lot, but had an ah ha moment about traffic – targeted traffic and found this article. Thanks for the great tips. I hope to implement all of them, and realize how much more there is to each one of the steps you outline. Great stuff!
For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Most online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn. Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
Thanks for sharing a relevant write up on how to increase traffic through google adwords when you first set up your ecommerce store, the importance of keywords, choosing the right ad network, how to improve your quality score by targeting the correct landing page for each keyword in ad group. Importance of remarketing in google adwords which helps to improve conversions at low cost..
Your content is the main signal that Google uses to determine which country you are targeting. If you are targeting multiple countries with your generic domain name extension (.com, .org), add the country’s name in your posts’ meta titles and descriptions. This will not only make your content more keyword-targeted, but it will also give a clear signal that you are targeting a specific country.
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Check and increase backlinks: Backlinks are links from other websites into your site. The more backlinks you have from authoritative sites, the better the search engines like your content. You can use a tool such as Ahrefs to check your current links and see what your starting point is. Adding backlinks takes time and effort. You can increase the number of links by adding resources to your site such as checklists, downloads and presentations that others want to link to or share.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
The Google Display Network is a powerful medium to expose your brand to a wide range of new users who might not yet be searching on Google for your product. Sophisticated website and user based targets as well as layered demographic targeting allows you to experiment and find your audience, no matter how niche it is. Be sure to plan ahead though! The Google Display Network has over 3,000 predefined targeting options and is adding more all the time. We’ve compiled the most up to date list of GDN targets for download here to help you best plan display efforts and find new successful methods of targeting.