“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Use social networks to expand your reach. Social networking is hugely important, and ensuring that you have a solid presence will have a large impact on your views. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. There are a variety of ways that you can use social networks to extend your online presence, depending on the needs of your site.[3]
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!

Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.

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Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
In both cases the numbers were lower than expected. For the first mailing, we received 10% of the visitors we had been told to expect, but the visitors showed a high level of interest, based on pageviews. For the second mailing we received the amount traffic we had been told to expect but less than 10% of the visitors created trial accounts. The average number of clicks was much lower, indicating that this group was clearly less interested than the first mailing group.
Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
Content-Delivery Networks (aka CDNs) are a great way of speeding up page delivery across the world. Google and other search engines are inherently concerned about the speed of your site and page content. Use Amazon's AWS, MaxCDN or any number of other tools out there to leverage CDNs along with browser-caching tools like W3 Total Cache, WP Super Cache and others.
Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.
Write articles rich in content. Quality articles will get ranked better in search results. Make sure that your articles address the needs of your readers, and that they can find all of the information they need in one spot. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it.[1]
We should warn you that we can not guarantee the improved performance of your website. How well the visitors from our traffic convert is totally dependent on your website. For starters it depends on what kind of website you have, as you might imagine, a website that sells expensive smartphones would logically have lower conversion rate than a simple online shoe store

To use audience targeting, an advertiser must first build audiences in either AdWords or Google Analytics. The audiences will be made up of users (or a subset of users) that have visited the website. Your audience(s) comprised of users that have visited your website are termed ‘remarketing’ audiences. Here is a great blog by Michael B. on the ins and outs of building, segmenting and targeting your remarketing audiences.


Create a navigation menu. For easy navigation, you should create a toolbar with links that are easy to navigate and position the toolbar in an area that makes sense. Web users often look for the toolbar across the top or down the left the left hand side of the page. You shouldn't forget a link to your homepage. It’s often forgotten but very important to point your users to your homepage.
Guesting is one of my favorite forms of increasing website traffic. You guest on other types of content such as podcasts, videos, articles, etc. You provide content usually that’s entertaining or educational and in return you get access to a new audience. Think of an actor that goes on late night talk shows to promote a new movie. It can increase short-term traffic, but also long-term traffic.
Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers seeing your products. The more people you get in front of, the more sales you can generate. So driving more traffic to a site is really a no-brainer for most businesses, but what are the best ways to do it in 2018? Here are five of the most effective ways you can boost traffic with minimal effort.
You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit. Nobody can “force” people to come to your website, look around, and make purchases. Of course, some people are paid to surf to your site, a sneaky tactic which is covered later in part 3.
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As if Instagram wasn't dominating the social media landscape enough, they recently rolled out long form video content with IGTV. Because the feature is still new, publishing on it won't only be advantageous due to low competition, it will also mean your content is much more likely to be prioritized by the Instagram algorithm given that's the trend we always see after the initial roll-out of new features (Facebook Live, Facebook Video, Instagram Live, etc.). 
Editor’s note: Moz has shifted away from their previous difficulty score to a new tool, Keyword Explorer. It has its own difficulty metric that’s slightly different from what’s laid out here. AHREFs and SEMRush also have their own scores. Really, what tool you use is up to you/personal preference/assessment of accuracy, but there are several options for determining SERP difficulty.
Distribution: If you’re getting a lot of traffic on one social media platform, but that isn’t crossing over to your website, you may want to think about strengthening the connection between your website and your social media accounts. When you create and post content in one place, it’s important to spread the word everywhere and cross-promote across platforms to keep your audience from fracturing. Also, be sure to include links to relevant pages on your site in your social media posts — and include links to your social media accounts on your site — so visitors can easily like and follow you on social media, right from your site.

If your campaign spans several days, experiment by changing the landing page, and comparing results. On the right, please see the places that people clicked, in order of popularity. At one point we noticed that the average pageviews were very low, meaning that nobody was reaching our target page (the sign-up page). We changed the landing page and directed the visitors directly to the ‘create a free trial’ page. This led to an even further drop in the average number of pages viewed. People did not respond well to being landed directly on a sign-up page. There is a lot of literature on this subject. The challenge is to offer a well-built page which is to the point, invites exploration, and leads visitors to complete a desired action. In this case a text-link produced the best results (see diagram).
Building a database of customers and potential customers is the single most important thing a business needs to do from day 1. When I say database, I mean email list. Email is still king. Once you get someone into your email list you get to build a relationship with him/her which can eventually lead to profit. Buying traffic can dramatically boost your list building effort. The same way you calculated the ‘sales’ volume in the previous tip, you can use the exact same method to work out what’s required for building your list.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Does your website/blog have world class articles, wonderful e-books? Maybe you have irresistible products to sell and services to offer, but it is taking you longer to reach millions of potential buyers out there. Whatever your site might be, you can always buy website traffic, cheap website traffic that is real and you can make a fortune. If you want to go far go together, but if you want to go fast go alone. Try out Easy Visitors and experience the serenity and peace of mind that renowned website owners enjoy as Easy Visitors does the hard work on their behalf.
Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
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An obstacle almost any organization will face is growing the number of the inbound link while maintaining high quality of links. At TINYpulse, we typically avoid acquiring backlinks through forums, blog comments, and social media sites. To maintain quality, we seek out influential journalists or website content coordinators via tools such as Buzzsumo and Ahrefs. They are a fantastic resource for relevant news and story angles that provide the most value to their readers, simply by filtering by the most popular content.
Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.[2]
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Even though traffic is intrinsically tied to conversation rates, it seems that too many people have a lot of misunderstandings regarding the relationship between these two aspects. For one thing, the size of the traffic you get does not matter If it doesn’t lead to the kind of conversion rate you need. If you really want to earn money from the visitors coming to your site, they need to be of high quality.
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