You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
On the other hand, if you’re resourceful enough, you can compile some great keywords without paying for anything at all. You might have to deal with advertising in this category but that’s normal and worth it if you are targeting lots of visitors. Try to keep your mobile audience in mind when researching too as well as with your social media network marketing.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
Buying website traffic shouldn't be a replacement for SEO and other conventional methods of online marketing, but it can certainly give you that edge you need in the highly competitive online market. You can improve your Alexa ranking, time on site and lower bounce rate, but most importantly - it will drive potential clients and bring your website in front of your target audience long before you will see the first results of your conventional marketing strategies.
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