Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
Finally, there’s the matter of the domain that your bought traffic will be directed to. You should always remember that when you buy traffic to your site, the nature of the site will determine what the response rate could be. In most cases, you can only use one domain per package, so you will have to buy multiple traffic packages for multiple sites.
When you’re just starting out, you’ll need to focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords. In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords. The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
Google AdWords can increase traffic to websites quickly, because you are able to expand on your location targeting by either targeting specific cities or by mile-radius around places. For example, if you provide your service / product in Europe, then you can amend the settings within AdWords so that your ad appears in European countries. As your ad will be seen in many countries, it increases your chance of driving more traffic.
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