Guesting is one of my favorite forms of increasing website traffic. You guest on other types of content such as podcasts, videos, articles, etc. You provide content usually that’s entertaining or educational and in return you get access to a new audience. Think of an actor that goes on late night talk shows to promote a new movie. It can increase short-term traffic, but also long-term traffic.
Once you've successfully linked your Googe Ads and Google Analytics accounts and imported the Analytics data into Googe Ads reports through the Googe Ads UI, the additional Analytics columns begin appearing in your Google Ads reports. These columns show statistics about what users do on your website after clicking an ad. These statistics aren't just for your landing page, but for your site as a whole. The table below describes the four Google Analytics columns in the AdWords API.

Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
When you’re just starting out, you’ll need to focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords. In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords. The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.
Creating valuable content... aka Blog Blog Blog! You want to build a blogging strategy that hones in on your prospects pain points, so you can start addressing their problems with valuable content. If you utilize some high value keywords you found in #5 above, you will start popping up in search results when your prospects are searching for those problems. 

If you’re selling something via your website, then you should be buying traffic and sending it to your product/s or services. Your website has a huge responsibility in converting visitors into customers. Every second you don’t give your products or services a chance to convert at the highest level, the offset is a liability. To measure the effectiveness of your website content, you need traffic! To validate your page layout effectiveness, you need traffic. To grow your business, well you guessed it…you need traffic.
RESULT: Let’s break this down. I am only serving my ads on science websites because of target and bid. Now let’s break down the Gender targeting. Since Bid Only does not restrict my targeting criteria, I am still eligible to reach all genders. So why would I use Bid Only for females? Because I can make separate bid adjustments for females. Perhaps I know that Females drive stronger conversion rates and therefore, I set a bid adjustment of +50% when the gender is female. To do that, I target females as Bid Only with a bid adjustment of +50%.
In addition to the various website- and user-based targeting methods, we can also layer on demographic targets for a user’s gender, age range, and parental status. Advertisers can either exclude or create custom bid adjustments for users based off these demographics. The implications for certain advertisers with a strong homogenous key demographic are clear. If your industry leans heavily on one gender, age range, or parental status (say, women’s clothing, retirement services, or baby care), demographic targeting may be a powerful tool for you to leverage.
No, unfortunately we can not guarantee that the absolute safety of Google Adsense Traffic. This is because we have seen instances in which websites were penalized for receiving large bulks of traffic (and clicks) to their Google Adsense ads. Therefore, if you use it, we strongly recommend you to use it in moderation and in conjunction with other traffic sources. More information >>
×