For Display campaigns, there is an option to let AdWords automatically find new customers. This allows Google to find new users that are similar to those in your targeting criteria. This also means that the advertiser has less control over where the ads serve and to whom they serve because Google takes over to find new customers. An advertiser also has the option to allow Google to find new customers conservatively or aggressively. Expect to see more impressions (and likely more clicks) if you choose the aggressive option.
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.
For Display campaigns, there is an option to let AdWords automatically find new customers. This allows Google to find new users that are similar to those in your targeting criteria. This also means that the advertiser has less control over where the ads serve and to whom they serve because Google takes over to find new customers. An advertiser also has the option to allow Google to find new customers conservatively or aggressively. Expect to see more impressions (and likely more clicks) if you choose the aggressive option.
If you are selling in multiple countries, then consider posting ads in their native tongue. Google will not translate ads, but AdWords does allow ecommerce advertisers to target around 38 languages. In other words, you can effectively speak to those potential shoppers in their own language, while Google matches your search ads to those users whose browser interface language matches the language of the ad.
Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.
Thanks Brian for your article. I am in the healthy living niche. I want to team up with bloggers in my own niche where we can share material it makes sense to me. But I have my own unique message and that is what I have been devoted to! Dah! I see now that my focus should be on what is popular among my peers and add to this. I think I’m finally getting the picture! I am specifically into FOOD MEDICINE perhaps I should start writting about the dangers of a Gluten free diet! Not for everyone!
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

Not sure exactly why, perhaps I used a number too big and since my page is about classifieds, it probably seemed too much to browse through 1500 ads, I assume? Somewhat like you would post 800 tips for better ranking? Don’t know, will try to change things a bit and see how it goes, but you really gave me some new suggestions to go for with this article. Thanks again 🙂
Tyler is an award-winning marketer, SEO expert, successful blogger, and keynote speaker. He has composed content for some of the world's top publications and has over a decade of experience building businesses in the digital space. Tyler is the current Head of Marketing at Ezoic and serves as an SEO and marketing expert for start-up competitions across the U.S.
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Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way that you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that also link back to your primary posts on your site or blog.

No, unfortunately we can not guarantee that the absolute safety of Google Adsense Traffic. This is because we have seen instances in which websites were penalized for receiving large bulks of traffic (and clicks) to their Google Adsense ads. Therefore, if you use it, we strongly recommend you to use it in moderation and in conjunction with other traffic sources. More information >>
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