Influencer marketing is a way of building rapport with your desired audience on social media by partnering with someone who already speaks to that audience. Social media influencers work hard to build their audience and they generally need to keep it by sharing useful, informative, and timely content – exactly the kind of content they can get from you.
We own multiple websites and have customers that have only purchased from one of them. We started sending out postcards 30 days after customers place orders with any of our websites. These postcards thank them for their purchase and display our other websites that we have as well. It’s actually converted into new sales for us on those other websites that our customers didn’t even know about. And the nice thing is that it is all done through an app and is totally automated and each send is less than $1.00. You really can’t beat that for the extra exposure.
The Google Display Network is a powerful medium to expose your brand to a wide range of new users who might not yet be searching on Google for your product. Sophisticated website and user based targets as well as layered demographic targeting allows you to experiment and find your audience, no matter how niche it is. Be sure to plan ahead though! The Google Display Network has over 3,000 predefined targeting options and is adding more all the time. We’ve compiled the most up to date list of GDN targets for download here to help you best plan display efforts and find new successful methods of targeting.
Do not be fooled by those traffic sellers promising thousands of hits an hour. What they really do is load up your URL in a program, along with a list of proxies. Then they run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by the proxy, no one really sees your site. It is a waste of money.
According to Google Adwords, their click-through rate averages at only .4%. That is only 4 actual clicks per $1000 spent and not all of them will turn into customers. While getting traffic to your site may not result in income directly, just like marketing, it is still very worth it. This is because of the potential it has to make you money indirectly. Those indirect profits could come your way in the form of purchases or through ad revenue. It all depends on how you have your site set up.
Example: An organization has one GA account (“corporate”), and two Google AdWords accounts (“corporate” and “branch”). The “corporate” Analytics and AdWords accounts are linked, but the “branch” AdWords account is not. However, both “corporate” and “branch” AdWords accounts are used to create ads for the website. If an ad belonging to a campaign from the “branch” AdWords account is clicked from a search, the visit will show up in the “corporate” Analytics account as “not set”.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
The problem that most people face isn't about how they can setup a website or even start a blog; it's about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you're not a seasoned digital sleuth yourself, you've likely struggled with getting the proverbial word out through a variety of forms of online marketing.
Use social networks to expand your reach. Social networking is hugely important, and ensuring that you have a solid presence will have a large impact on your views. Post compelling content and you’ll soon build a loyal following. Follow and share with other users, who may reciprocate and follow you. There are a variety of ways that you can use social networks to extend your online presence, depending on the needs of your site.
Buying website traffic shouldn't be a replacement for SEO and other conventional methods of online marketing, but it can certainly give you that edge you need in the highly competitive online market. You can improve your Alexa ranking, time on site and lower bounce rate, but most importantly - it will drive potential clients and bring your website in front of your target audience long before you will see the first results of your conventional marketing strategies.