With placement targeting, an advertiser will select the placement(s) – i.e. the domain(s) – that their ads should appear on. For example, if I want my ad to serve when users are consuming sports content, I may choose specific sports websites or the sports section of online newspapers. For example, I might target the placements espn.com, prosportsdaily.com, sports.vice.com, etc.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
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Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either -- podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.
Once you make your purchase, it should boost traffic for websites you’ve linked to. This is the first step in determining whether or not your purchase was worth it. The first step is getting people to your site. Going from 50 or 60 hits a day to hundreds or thousands has huge potential for a business. Just as any marketing strategy would have attempted, the idea is to get people to notice your website and to be interested in the offers you have made.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
Hey andy thanks for sharing your knowledge with us,the factors you said are all helpful to get targeted web site traffic but the fresh and great piece of content always gives you the better position is SERP’s. So one should make content useful and new. As content is king but links are queens. So don’t forget to have some high quality links. By the way thanks
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“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)