In-person promotion: Word of mouth is always an effective marketing tool and can be especially valuable for connecting your site with the offline world. Talking to your friends and people in your network is a great way to start. But you can also volunteer in your community, do speaking engagements, host or sponsor events, and seize other opportunities to connect with your audience face to face. Wherever you go, tell people about your site!
RESULT: Let’s break this down. I am only serving my ads on science websites because of target and bid. Now let’s break down the Gender targeting. Since Bid Only does not restrict my targeting criteria, I am still eligible to reach all genders. So why would I use Bid Only for females? Because I can make separate bid adjustments for females. Perhaps I know that Females drive stronger conversion rates and therefore, I set a bid adjustment of +50% when the gender is female. To do that, I target females as Bid Only with a bid adjustment of +50%.
There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)