In our experience, you need a budget of several thousand dollars to test the waters; a regular budget of somewhere between $500 and $1500 per month, or every other month. You should budget a larger percentage to continue purchasing sources of traffic that work for your site. Also budget a small percentage of your marketing wallet for experiments, to find new sources, and tap into new marketing channels. next: Part 2 – PPC pay-per-click campaigns
Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.
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