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This post and the Skycraper technique changed my mind about how I approach SEO, I’m not a marketing expert and I haven’t ranked sites that monetize really well, I’m just a guy trying to get some projects moving on and I’m not even in the marketing business so I just wanted to say that the way you write makes the information accesible, even if you’re not a native english speaker as myself.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.

Optimizing a website to increase visitors requires the right keywords and the only way to actually get them is to do research. Now, while there are several ways that you can do this, the general methods can be broken down into paid and free. Paid keyword research tools are usually very powerful and can provide customers with a lot of great options to choose from, which leads to more regular visitors.


In addition to the various website- and user-based targeting methods, we can also layer on demographic targets for a user’s gender, age range, and parental status. Advertisers can either exclude or create custom bid adjustments for users based off these demographics. The implications for certain advertisers with a strong homogenous key demographic are clear. If your industry leans heavily on one gender, age range, or parental status (say, women’s clothing, retirement services, or baby care), demographic targeting may be a powerful tool for you to leverage.

Tripwire is a term originally introduced by Perry Belcher, co-founder of Digital Marketer and Native Commerce. It's a low front-end offer that's usually in the range of $7 to $37. They can even go as low as one dollar. The point? They help to bring people into your world and then ascend them up your value ladder. They are low friction front-end offers that introduce people to your business and it's usually a much easier sell than going straight to a higher ticket offer.


Buying website traffic shouldn't be a replacement for SEO and other conventional methods of online marketing, but it can certainly give you that edge you need in the highly competitive online market. You can improve your Alexa ranking, time on site and lower bounce rate, but most importantly - it will drive potential clients and bring your website in front of your target audience long before you will see the first results of your conventional marketing strategies.
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