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Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
If you are looking to drive more traffic to your site, you should start utilizing different SEO tools and keyword research tactics. You need to analyze the different terms that your personas are using to search for solutions to their pain points. These tools are great resources to get a better understanding of what is being searched, and how difficult it is to rank for those terms. Once you analyze that information, you can start utilizing these terms in your blogging strategy to start driving the right qualified traffic to your site.
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If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)