There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
RESULT: Google will serve my ad alongside content on women’s fashion/shoes with a bid increase for users that are contained in the Beauty & Fashion interest targeting. If the Beauty & Fashion interest targeting was Target and Bid, I would only reach users in that interest group. Instead, I want to reach any user reading content on women’s fashion/shoes with an increased bid for users in the Beauty & Fashion interest group because they are of higher value to my business.
Search engine optimisation or SEO, has become a huge priority for marketers over the last few years. It’s easy to see why—higher search engine rankings result in more traffic, more leads, and higher sales and conversions. But how, exactly, does it work? How does adding keywords to various site elements improve your chances of ranking well in search engines?
Remarketing: Remarketing is one of GDN’s most powerful targeting tools. Google display remarketing allows you to serve ads to previous visitors of your site as they navigate the web, keeping your product and brand at the front of their mind, even after leaving you site. Remarketing also allows you to engage with high-value visitors, such as those whom have purchased from you in the past, viewed key pages (such as product or pricing pages), or have had the most engagement on your site, differently than those whom have not.
SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.
For one thing, not everybody is going to go straight from chatting with you to looking at your website. It’s usually not a good idea to send people directly to your site unless they have a clear idea “what’s in for them” and don’t have to spend much time looking around. On the other hand, going to your brand’s Facebook Page is a small win you can build on.
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