Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
Of course, we are always thinking about cost/value/likelihood we can upgrade the best content in the vertical—it is almost always the case that the low competition content, although lower benefit, also doesn’t need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.
Well, the age of print media is coming to a close. But there’s no reason why some enterprising blogger couldn’t use the same tactic to get new subscribers. Let’s say you have a lifestyle blog targetting people in San Francisco. You could promote the giveaway through local media, posters, and many other tactics (we’ll get into these methods shortly).
That’s true Thomas – this can happen when going after very competitive keywords. To avoid that you can just grab the first subpage you see ranking – subpages most of the time won’t have a lot of brand searches associated with them/you’ll see true topic value. It may be lower than normal, but in general can’t hurt to have a passive calculation when making arguments of what you might achieve.
On-page search engine optimization (SEO) is a fundamental building block of successful websites. It’s important to ensure that your site and content are as relevant as possible to those seeking your products or services. This means going the extra mile to research appropriate keywords, create valuable content and craft captivating meta descriptions. In 2018 it’s no longer enough to post consistently and tick the boxes -- you need to really nail your SEO to get (and stay) ahead of the competition.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
Okay, this may not exactly be new, but it certainly is more important for your company's SEO than ever before. Google has made it clear they are now taking user experience on websites into stronger consideration in terms of how your website ranks on their search engine. Because of this, measurements like average length of website visit, bounce rate, whether or not your site is mobile-friendly, click-through rates on your content and more will be more critical to SEO success than ever before.
Free-plus-shipper offers are a great way to increase traffic to any site or offer. They help you to identify buyers and they carry the power of the word free. Free is a big motivation, verified by numerous studies. Books work great in this medium, something that's been ardently fleshed out by the world's best marketers like Russell Brunson and Dean Graziosi. But, other physical items work great as free-plus-shipping offers as well.
Once you decide which kind of traffic you want to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.
One way to quickly increase your traffic is to go on a site like Wikipedia and search for broken links. Then, replace those broken links with quality content by first researching the old content using the Wayback Machine. Then, replace it with similar, high-quality content and contact the editor of the page to offer up yours as a replacement. It's not guaranteed, but when it works, it's powerful.
Just because you can reach potential shoppers in 250 countries doesn’t mean you have to. Segmenting your target market into location and creating different campaigns catered to that audience will keep your budget safe while bringing in more targeted traffic. Also, don’t forget to eliminate countries you are not drop shipping to. You can change your location settings by following these steps from Google’s help.
RESULT: Google will serve my ad alongside content on women’s fashion/shoes with a bid increase for users that are contained in the Beauty & Fashion interest targeting. If the Beauty & Fashion interest targeting was Target and Bid, I would only reach users in that interest group. Instead, I want to reach any user reading content on women’s fashion/shoes with an increased bid for users in the Beauty & Fashion interest group because they are of higher value to my business.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.