In Market Audiences: In market audience targeting shows your ad to users whose search and internet browsing behavior indicates that they may be “in market” for a certain product or service. For example, a user whom starts repeatedly searching for “Temp Jobs” and starts visiting related postings on Monster.com could be identified as “in market” for a temporary or seasonal job. In market audience targeting works best for products or services that have longer buying and researching cycles.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Organic search engine optimization (SEO) can drive plenty of traffic to your website if done well. SEO is a combination of on-page and off-page factors that helps the popular search engines match user inquiries with web content. The resulting links are served on what’s known as search engine results pages (SERPs). If your site comes up on the first page, especially among the top three links displayed by the search engine, chances are very good that people will click the link and visit your website.
For Display campaigns, there is an option to let AdWords automatically find new customers. This allows Google to find new users that are similar to those in your targeting criteria. This also means that the advertiser has less control over where the ads serve and to whom they serve because Google takes over to find new customers. An advertiser also has the option to allow Google to find new customers conservatively or aggressively. Expect to see more impressions (and likely more clicks) if you choose the aggressive option.
It is crucial as your conversion rates will be greatly improved and the products and services you offer will be bought at a higher rate as you will be receiving the right kind of customers. In addition, the constant traffic that is channeled to your website will have a great role to play in lifting the ranking of your website thus providing you greater visibility in Google searches.
Editor’s note: Moz has shifted away from their previous difficulty score to a new tool, Keyword Explorer. It has its own difficulty metric that’s slightly different from what’s laid out here. AHREFs and SEMRush also have their own scores. Really, what tool you use is up to you/personal preference/assessment of accuracy, but there are several options for determining SERP difficulty.
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
There are plenty of website design tools available right now that could easily help you create that website that would then attract traffic by the truckload. You want to have a site that’s optimized for maximum traffic attraction and conversion, which isn’t always possible for people who build their websites on their own. You simply have to have that kind of expertise on such matter or you could use a tool. It’s your choice.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
YouTube is a powerful medium. We all know that. But, how many people are confident enough to put themselves out there and create YouTube videos? Not many. But, considering how much reach YouTube has, and the fact that it's the number two search engine in the world behind Google, more people should leverage this platform. Find ways to make instructional videos that add loads of value. And do it often.
An e-commerce store: You can buy traffic, but think for a second. Do you really think that they will purchase an item of your’s?. Try to get a targeted country wise or age appropriate set of customer mail list in case of an e-commerce website. In order to find this, you will have to research in the dark web and deep web. It will be expensive as hell if you want to purchase this traffic. Also SEO and re-targeting and re-marketing works well.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
The way it works is quite simple - you choose the desired geo (country you’d like the visitors to come from) and the niche you want them to be interested in. You also choose how many visitors would you like us to deliver to you (the more you order, the more we’ll throw in on top for free) and over how many days would you like us to send them to you. After that - we take over, set your campaign up and open the tap. Using a mix of expired domains, the XML feed and other traffic sources, we direct the targeted visitors straight to your website.