It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.


RESULT: Let’s break this down. I am only serving my ads on science websites because of target and bid. Now let’s break down the Gender targeting. Since Bid Only does not restrict my targeting criteria, I am still eligible to reach all genders. So why would I use Bid Only for females? Because I can make separate bid adjustments for females. Perhaps I know that Females drive stronger conversion rates and therefore, I set a bid adjustment of +50% when the gender is female. To do that, I target females as Bid Only with a bid adjustment of +50%.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
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We purchased advertisement inclusion in two well-known opt-in / subscription newsletters. Both inserts were in the price range of $750 – $1000. For both campaigns we provided a banner ad with text for inclusion in a newsletter published on the internet and sent out to various email lists, made up of 25,000 to 500,000 opt-in subscribers. We were told to expect anywhere from 300 to 3000 click-throughs. From that number, 10% of the visitors might take out a free Opentracker trial, and of those trials in turn, a percentage of people would purchase website statistics subscriptions. We created separate landing pages for each mailing, so that we can very clearly see, by url, how many people landed on each page.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Your message is delivered in real time to millions of opt-in users that have an interest in what you have to offer them. The marketing is genuine and very effective in a way that gets your new features, products and service improvements down to your customers without a fuss or worry. The email marketing is also toned down to filter to interested customers and thus increasing your chances of getting customers subscribing to your regular newsletters. Reach out to us for more information about the services we offer.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.
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LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
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