Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.
Guest blogging is a pretty straightforward way to grow traffic to any website. As long as you're guest blogging on a site that has considerable reach, it should generate some healthy traffic numbers for you. Even better? Ensure that the guest blog is topical or related to the industry that you're in. You might find a hard time convincing popular blogs and bloggers to guest blog on their site, but it's well worth it when just one of them agrees.
For example, let's say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like "free shipping."
Website speed is a big factor that's related to relevancy. Your site is far more relevant if it loads quickly. To that end, find a good content-delivery network (CDN) you can incorporate such as Amazon's CloudFront or other services. CDNs help to spread your content across servers all over the world and serve them to the nearest visitor. Also, reduce and optimize images and use a service like Oleg Schegolev's SEMRush to help identify performance issues with your site's speed.
The truth about ensuring AdWords success is content management and tweaking. Keyword trends, bid competition, quality score, and Google search specifications – to name a few – are continuously changing and you will need to tweak your campaigns accordingly to ensure the traffic stays on target within the budget you need. If you don’t have the time, but have a big enough budget, hiring an AdWords PPC expert will ensure your campaigns are on target. If budget is an issue, then apps like our own Traffic Booster are for you.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Just because you can reach potential shoppers in 250 countries doesn’t mean you have to. Segmenting your target market into location and creating different campaigns catered to that audience will keep your budget safe while bringing in more targeted traffic. Also, don’t forget to eliminate countries you are not drop shipping to. You can change your location settings by following these steps from Google’s help.
So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
Yes and no. A long time ago, Google stopped showing search term keywords in Google Analytics for its logged in users. You can read about it online. Most of your traffic may be from logged in Google users so it will hide their keywords searched and show up as "not provided". Rest assured, we are sending the traffic that is using your keywords and the service will work the same way regardless.
I would like to thank Ross for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
Organic search engine optimization (SEO) can drive plenty of traffic to your website if done well. SEO is a combination of on-page and off-page factors that helps the popular search engines match user inquiries with web content. The resulting links are served on what’s known as search engine results pages (SERPs). If your site comes up on the first page, especially among the top three links displayed by the search engine, chances are very good that people will click the link and visit your website.
A Facebook Page is the place to start scaling your efforts and sharing content with a more targeted, dedicated audience. B2B enterprises can start spreading that useful, helpful content that will ultimately drive Web hits. So, in the long run, you are building more than just a source of traffic: You’re getting a long-term social media asset that’s very flexible.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.