“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
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Use clean backgrounds. The background textures and color you choose have the ability to drastically affect the overall appeal of the website. Lots of texture and graphics in the background can be distracting. If you are going to use a color on the background, you should make sure there is significant contrast between the background color and the text. Be careful when using brighter and darker colors such as red or yellow. They cause visual fatigue (temporary loss of strength and energy resulting from hard physical or mental work) and the reader will lose their focus on the text.
If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
Lastly, press release distribution can be an effective way to add plenty of backlinks quickly. Press release services share your press release across newswires, which in turn publish the release to multiple websites simultaneously. This reaches thousands of people through multiple websites, and can even distribute your content beyond the immediate publications if it’s picked up by other news outlets.
Google AdWords can increase traffic to websites quickly, because you are able to expand on your location targeting by either targeting specific cities or by mile-radius around places. For example, if you provide your service / product in Europe, then you can amend the settings within AdWords so that your ad appears in European countries. As your ad will be seen in many countries, it increases your chance of driving more traffic.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
Yes and no. A long time ago, Google stopped showing search term keywords in Google Analytics for its logged in users. You can read about it online. Most of your traffic may be from logged in Google users so it will hide their keywords searched and show up as "not provided". Rest assured, we are sending the traffic that is using your keywords and the service will work the same way regardless.
You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit. Nobody can “force” people to come to your website, look around, and make purchases. Of course, some people are paid to surf to your site, a sneaky tactic which is covered later in part 3.