Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
YouTube is a powerful medium. We all know that. But, how many people are confident enough to put themselves out there and create YouTube videos? Not many. But, considering how much reach YouTube has, and the fact that it's the number two search engine in the world behind Google, more people should leverage this platform. Find ways to make instructional videos that add loads of value. And do it often.
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
5. Advocacy – This phase of the marketing funnel only became apparent since the last 5 years or so. Advocacy means that your customers love you so much, they talk about you to others without you asking them. Customers who have experienced your brand in a positive manner will want to follow you on their preferred social platform. More than that, they’ll help amplify your content by sharing it – because they’re madly in love with you
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
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