Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
Let’s face it: an online store without targeted traffic is negative money in the bank. One of the leading ways to drive traffic to your ecommerce site is by using Google AdWords. The trick to driving successful traffic, however, is ensuring that it is targeted. Targeted traffic means you are driving those people to your site who are more inclined to buy, which means a much bigger chance of reaching the ultimate goal: sales conversions.
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
One of the simplest things to do that most people don’t actually do is send consistent email marketing to their customers who have given their email address. Whether this is a weekly newsletter or a daily piece of content to teach and sell, this is the best way to keep your users engaged. The best part is that once you set it up once, your customers will all see that same content.
Ultimately, to truly excel with AdWords, you need to test, test, test! Not all tweaks may work for your products or target audience. As we mentioned above, monitor your campaigns closely and with every small change A/B your campaigns to find the winning formula specifically for your store. If you’re looking for hassle-free cost effective traffic, try Traffic Booster.
Of course, you could just build your website by marketing plans and social media alone but having done that I know that it will take about 3 years and that is 3 years of barely getting your stats to grow. That is why target site traffic visitors are a good investment for your money. Building up your stats is not easy to do without some help – seriously it is hard!! But we have a better way and would like to talk to you about it.