The best way to see a return on your traffic investment is in the form of profits. When people who have clicked to your site go from visitors to customers, they are called conversions. You will want to look for websites that have both high click-through rates and a high amount of conversions before you place your ad. When purchasing actual visitors directly through a traffic company, you will want to take a look at their conversion numbers as well.
Build a strong list of high traffic, low competition keywords: Keywords are the foundation of all SEO work. Keywords are the words or phrases that users type into a search engine to find something. You can search for keywords related to your website by using free tools like Google’s Keyword Planner or other tools online. Look for high traffic (1,000 or more searches per month) and low competition if possible. If you have to choose between high traffic or high competition, choose a higher traffic keyword phrase.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.
The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
Breaking it down, Traffic Cost is SEMRush’s way of showing the hypothetical value of a page. Traffic Cost estimates the traffic a page is getting by estimating clickthrough rate (CTR), and then multiplying it against all the positions it ranks for. From there, it looks at what others would be willing to pay for that same traffic using Google AdWords’ CPC.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.