This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
Of course, we are always thinking about cost/value/likelihood we can upgrade the best content in the vertical—it is almost always the case that the low competition content, although lower benefit, also doesn’t need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.
The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.
High quality, permanent, targeted free traffic is the best type of traffic you could get. It’s hands free and pure ROI. So I highly recommend that anyone reading who needs traffic look into it. Some good high quality, permanent, targeted, free traffic sources you could use are number one, BaLooZo ( http://baloozo.com/get-instant-autopilot-targeted-website-traffic.html ), an ad site where you could post a permanent ad and push it to the top of the search results for your keywords and your category’s page 10 times a day, and there are advanced ad statistics. There are also feature PPC ads that go on top of the free ads that you could bid on for the first position, with a $0.001 load minimum and a $0.001 click minimum, in case you want to eventually pay for traffic, as well. You just sign up, post a permanent free ad and you’re getting permanent, free traffic forever.
Content freshness is an SEO hack people do to drive traffic to your website in a big way. Essentially, you’ll need to remove outdated content from your webpage and add new sections to keep your content relevant. It’s basically a quick touch-up on old webpage content. A simple way to do content freshness for product pages is to have a product review app like Stamped.io’s Product Review Addon. This allows your customers to leave reviews on your product page, which shows Google that there’s regular activity on the page and new content. You can also keep your product pages “fresh” by taking the most common customer feedback and turning into a sentence in your description.
Creating valuable content... aka Blog Blog Blog! You want to build a blogging strategy that hones in on your prospects pain points, so you can start addressing their problems with valuable content. If you utilize some high value keywords you found in #5 above, you will start popping up in search results when your prospects are searching for those problems.
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