Competitions or drawings. I’ve worked with companies to send out postcards inviting people that have shown interest in the business/industry to enter to win. We’ve brought them to a unique page for the contest, and after entering, ensured that we had a CTA in the Confirmation that pushed them to the main site. Resulted in a 30% bump in traffic during the contest period and a 5% bump over time.
Search engine optimization might be a phrase that you have head a lot these days, but if you are still unclear as to what it’s about and how it can help your blog, then it’s worth diving into it for a bit. SEO is basically a system that you use in order to make your blog or website much easier to rank on a search engine site like Google or Bing so that target visitors can find it much easier and enjoy your content.
Jon Quinton runs Overdrive Digital, a consulting business specialising in paid social, paid search and SEO. Working with clients in both B2C and B2B, Jon enjoys the challenge of optimising campaigns for greater conversions, and always focusing on the fastest way to make an impact on the business. If you need a hand with your digital marketing, get in touch for a chat!
Even though traffic is intrinsically tied to conversation rates, it seems that too many people have a lot of misunderstandings regarding the relationship between these two aspects. For one thing, the size of the traffic you get does not matter If it doesn’t lead to the kind of conversion rate you need. If you really want to earn money from the visitors coming to your site, they need to be of high quality.
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
Auto-tagging is an account-wide feature that applies to all ads and campaigns in your account. When enabled, tracking information is added to the URL so the landing page can determine which specific ad was clicked. With this information, Google Analytics can understand the relationship between a given visit to your landing page and the ad that triggered that view from Google Ads.
I read all the words in your post. To believe me I read “generated generated” words two times at step 3. Okay lets come to point. I believe that I’m producing the right content and that too related to niches. When I started my blog, I’ve already made a list of influential bloggers started following them. I produce the hot/trending content in market and I share every post of all them, but in return I receive a 5% of output towards it. I get interact with each others and don’t know why new comers like me getting struggle for a reply from influencers ? … In most cases is same. Is that they are consider about their followers ? / they have enough/more sales or business?.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
Guesting is one of my favorite forms of increasing website traffic. You guest on other types of content such as podcasts, videos, articles, etc. You provide content usually that’s entertaining or educational and in return you get access to a new audience. Think of an actor that goes on late night talk shows to promote a new movie. It can increase short-term traffic, but also long-term traffic.
The most basic and straightforward way is to use Google Analytics. And I'm not just talking about installing Google Analytics. I'm talking about using the UTM (short for Urchin Tracking Module, which relates to the old Urchin analytics system that Google acquired to create its tracking tool) variables that exist in Google's Analytics to ensure that you know where they're coming from.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Content marketing: Creating useful content that your target audience wants to see can help you attract and engage an online community. For example, a food shop could start a recipe blog, or a financial advisor might create a newsletter about saving for retirement. Content marketing includes blog posts, videos, email newsletters, podcasts, lists, magazines, how-to guides and infographics — whatever format will be most relevant to your brand and your users.
This keyword will show up for visits generated by ads that are not related to a user search, but which appear on Google’s Display Network. These are the ads which you will often see when visiting other websites, on your mobile phone, or in online videos. They are associated with the Google AdWords account that owns the campaign, but do not rely on any specific user search.
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.
Email marketing is still a highly effective channel for driving traffic to your website. However, it’s definitely evolved since the times of promotional blasts. Building a sequence that nurtures new sign-ups and develops a relationship is now an essential part of email marketing. In fact, even the basic welcome email is better than an old-school transactional one. According to a recent study, 320% more revenue is attributed to welcome emails than other promotional emails, so it definitely pays to have some kind of autoresponder series in place.
Then click on the “ads based on my use of websites and apps” setting and press the “choose setting” button and select “off.” Once you turn this feature off, Facebook says you will still see the same number of ads, but they may be less relevant to you. It also won’t stop Facebook (and other companies) from tracking you. It simply means that information won’t be used to show ads targeted to you.
If you have spaces for advertising on your website, you can increase your profits by allowing other websites to put pay-per-click ads on your site as you have on others. Then, not only might the visitors who come to your site purchase your products, but they could also click on some of the ads and make you even more money. After all, once you pay for that traffic increase, you’ll be able to show potential ad placers that you get enough traffic to your site to be a good investment. If you have room for enough ads, once you really build traffic, you may be able to offset the cost of your traffic by charging for theirs. In order to avoid scamming when it comes to pay-per-click ads though, it’s a good idea to charge a conversion fee on top of the click fee. This way, you can low ball the click fee to get advertisers to your site, but then charge them extra for each click that makes a purchase on their site. This recent change in pay-per-click has come about because of manipulative people making invalid clicks on ads in order to boost ad revenue with fake visitors.
The web is built on links, and web users routinely use links to find the information they need. When a site links to your site, web users follow those links, resulting in web traffic, or referral traffic. When these backlinks, also called inbound links, come from high quality sites, they also tell Google your content is authoritative and trustworthy. This is important because inbound links from respected sites are an SEO ranking factor, so they can boost organic traffic, too.