Simply put, Google Quality Score is how Google rates the relevancy of your ads. This score is worked out based on CTR, ad and keyword relevance, landing page quality and account performance. In other words, if you are misleading customers in your ads, and they click through to find the landing page they are being sent to is not what they thought they would be getting, then your quality score will decrease. The lower your quality score is, the bigger the chance Google will put a competitor’s bids before your own.
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
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