To use audience targeting, an advertiser must first build audiences in either AdWords or Google Analytics. The audiences will be made up of users (or a subset of users) that have visited the website. Your audience(s) comprised of users that have visited your website are termed ‘remarketing’ audiences. Here is a great blog by Michael B. on the ins and outs of building, segmenting and targeting your remarketing audiences.
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit. Nobody can “force” people to come to your website, look around, and make purchases. Of course, some people are paid to surf to your site, a sneaky tactic which is covered later in part 3.
Check and increase backlinks: Backlinks are links from other websites into your site. The more backlinks you have from authoritative sites, the better the search engines like your content. You can use a tool such as Ahrefs to check your current links and see what your starting point is. Adding backlinks takes time and effort. You can increase the number of links by adding resources to your site such as checklists, downloads and presentations that others want to link to or share.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
A Blog: If you are using blog and you are relying on Adsense, then you can buy traffic. I suggest it only if you are in a very bad state/ initialization phase of blog. Do not go for a huge number of traffic for the first time, increase the number of visitors in time (to avoid suspicion from search engines). You must also consider re-targeting these readers. But remember you can’t afford to buy traffic all the time, one of these days Google is going to find you, so alongside adopt SEO, content marketing practices also. In order o buy traffic, I would suggest fiverr. look for reputed seller/ reviews. Adopt practices suggested here.
Whether you’re building a brand or selling a product, the success of your site relies on the number of visitors you get and the quality of those interactions. An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online.
The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
Remarketing: Remarketing is one of GDN’s most powerful targeting tools. Google display remarketing allows you to serve ads to previous visitors of your site as they navigate the web, keeping your product and brand at the front of their mind, even after leaving you site. Remarketing also allows you to engage with high-value visitors, such as those whom have purchased from you in the past, viewed key pages (such as product or pricing pages), or have had the most engagement on your site, differently than those whom have not.
To increase website traffic, make sure you’re creating useful content, like articles that help users solve a problem or find quality news, in order to get better rankings on search engines. Additionally, try organizing your content into easily shareable formats like “10 Ways to….” or “20 Signs That You’re….” Then, link your content to social networks with large audiences, such as Facebook, Twitter, and Google+. You can also try guest posting on other sites, and invite guests bloggers to post on yours to attract readers that may not normally make it to your site.
First of all, there are many different ways to bring traffic to your website. You may invest in an actual visitor package which will give you so many unique visitors for one price. On the other hand, you may decide to put up ads on other websites and in search engines. In this case, you will likely pay-per-click. Another way to direct traffic to your site is through sponsored searches. These are the search results that pop up at the top of a search and are usually highlighted because they paid for those spots.