The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
Note: Some of the high ranking pages may be on famous websites (Domain Authority of 90+). If so, it’s unlikely you’ll outrank them …unless, their high ranking page isn’t very focused on the topic. If you can make a higher quality page that better indicates it’s relevance by using the keyphrase, you may be able to outrank them! More on using keywords in a bit…
The truth about ensuring AdWords success is content management and tweaking. Keyword trends, bid competition, quality score, and Google search specifications – to name a few – are continuously changing and you will need to tweak your campaigns accordingly to ensure the traffic stays on target within the budget you need. If you don’t have the time, but have a big enough budget, hiring an AdWords PPC expert will ensure your campaigns are on target. If budget is an issue, then apps like our own Traffic Booster are for you.
Sure, Facebook has its ups and downs when it comes to finding targeted traffic – especially in the B2B realm. But there is a flip side to this: People are willing to share content freely and to engage with total strangers. Rather than jumping right in with your company’s Facebook Page, you can join relevant FB Groups and start sharing valuable content.
Your content is the main signal that Google uses to determine which country you are targeting. If you are targeting multiple countries with your generic domain name extension (.com, .org), add the country’s name in your posts’ meta titles and descriptions. This will not only make your content more keyword-targeted, but it will also give a clear signal that you are targeting a specific country.
Heather Post is a Senior Analyst at LunaMetrics. Heather is a true paid search marketer, originally trained to focus her efforts on direct response and lead gen campaigns. She always asks the question “how do we get the most value out of every dollar spent?” When she’s not analyzing paid search metrics, Heather is happily at home in her new city of Pittsburgh with her husband and daughter.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
It is important for businesses to increase their website traffic and improve their search engine rankings, especially if they intend to increase their sales and profits. However, generation of traffic is not a very easy task and in order to ensure that more and more people continue to visit their site, businesses must focus on creating quality content on a regular basis.
A Facebook Page is the place to start scaling your efforts and sharing content with a more targeted, dedicated audience. B2B enterprises can start spreading that useful, helpful content that will ultimately drive Web hits. So, in the long run, you are building more than just a source of traffic: You’re getting a long-term social media asset that’s very flexible.
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Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Google has several predefined interest groups that are available for targeting. Google will place individual users into interest groups based on their web behavior. The interest targeting is further segmented into “In-Market” and “Affinity” interest groups. Google has determined that users within the “In-Market” interest groups are closer to a purchase – i.e. are “in the market” for a particular service or product. For example, if I select the in-market interest group of Apartments for Rent, Google has determined that I am actively looking for an apartment to rent.
No, unfortunately we can not guarantee that the absolute safety of Google Adsense Traffic. This is because we have seen instances in which websites were penalized for receiving large bulks of traffic (and clicks) to their Google Adsense ads. Therefore, if you use it, we strongly recommend you to use it in moderation and in conjunction with other traffic sources. More information >>