Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
Lastly, press release distribution can be an effective way to add plenty of backlinks quickly. Press release services share your press release across newswires, which in turn publish the release to multiple websites simultaneously. This reaches thousands of people through multiple websites, and can even distribute your content beyond the immediate publications if it’s picked up by other news outlets.
In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
When it comes to blog masters, you can either spend hrs of time with it because you enjoy it such as when talking about topics like automotive or food or do it out of the desire to make money via sources like advertising revenue. In either category, you’re going to want to get some regular visitors to come to your blog. If you have products to sell to clients, campaign target offers to provide, or services to peddle, you’ll also want to have made them into very happy customers.
Back in August of 2017, LinkedIn unveiled native video on their platform. Despite it being around for almost a year, there is still a lot of room for growth due to the low level of competition and creative concepts that have yet to be explored with the feature. Additionally, the LinkedIn algorithm currently prioritizes video, so take advantage of it while you can. Within the video, encourage your viewers to visit your website to learn more about your services.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
SEO: Search-engine optimization (SEO) refers to everything you can do to make your website more visible on search engines like Google. The majority of web traffic comes from people clicking on the first few unpaid search results that come up in a search, so it can be a very valuable tool. To find out what you can do to improve your site’s SEO, see our post on SEO Basics.
Another great use for tools that can help you boost your traffic numbers is for marketing. You can basically automate your social media efforts through various amazing tools that are available both for free and paid. Both have their pros and cons, but the important thing to remember is that you have options with regards to this particular aspect. If you don’t want to micromanage your marketing efforts, why not simply outsource that to a robot?
Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
Hi, my name is Dimitrios and I am responsible for Crave Culinaire’s digital marketing. I would like to drive more traffic to Crave’s blog. Since Crave Culinaire is the only catering company who provides molecular cuisine, I thought about craving a blog post about that. The influencers in this niche have great success in utilizing recipes on their blogs. I will share some recipes of Brian Roland, owner and head chef of Crave Culinaire.
I often use LinkedIn as a platform for helping to bring awareness to a topic. LinkedIn has massive reach and it's also what we call an authority site. When done the right way to the right audience, that article can bring in droves of traffic to your site. Use the long-form format and make it keyword specific but also relevant to the audience you're trying to reach.
The truth about ensuring AdWords success is content management and tweaking. Keyword trends, bid competition, quality score, and Google search specifications – to name a few – are continuously changing and you will need to tweak your campaigns accordingly to ensure the traffic stays on target within the budget you need. If you don’t have the time, but have a big enough budget, hiring an AdWords PPC expert will ensure your campaigns are on target. If budget is an issue, then apps like our own Traffic Booster are for you.
So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
Advocacy – This phase of the marketing funnel only became apparent since the last 5 years or so. Advocacy means that your customers love you so much, they talk about you to others without you asking them. Customers who have experienced your brand in a positive manner will want to follow you on their preferred social platform. More than that, they’ll help amplify your content by sharing it – because they’re madly in love with you
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“To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.”
Example: An organization has one GA account (“corporate”), and two Google AdWords accounts (“corporate” and “branch”). The “corporate” Analytics and AdWords accounts are linked, but the “branch” AdWords account is not. However, both “corporate” and “branch” AdWords accounts are used to create ads for the website. If an ad belonging to a campaign from the “branch” AdWords account is clicked from a search, the visit will show up in the “corporate” Analytics account as “not set”.
Once you’ve attracted your customers to your site, whether to a piece of content via social or a conversion page via SEO, they’ll often leave your site and come back a few times before they actually convert. Sometimes they’re doing research, sometimes they get distracted by other sites, and sometimes they’re just not ready to buy or give you the information you so badly need from them to drive your business forward.
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.