Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Great content. Although I disagree with ‘the best times to post’ section. It is important to understand your audience. For example, if your brand/business is in high school, there will be low engagement until 2-5 when they are out of school. I highly suggest using instagram analytics (a subsidiary of facebook analytics) which gives you all of the details on when your followers are active. https://www.facebook.com/help/788388387972460
I often use LinkedIn as a platform for helping to bring awareness to a topic. LinkedIn has massive reach and it's also what we call an authority site. When done the right way to the right audience, that article can bring in droves of traffic to your site. Use the long-form format and make it keyword specific but also relevant to the audience you're trying to reach.
However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
Sir ,,, i am highly interested in your service ,, i would like to place a order soon to run a small test, but i would like to know first if these are real human visitors looking for a answer to there problems and is Targeted by niche interest? could i get opt-ins from this service? could i make money with adsense with this service? will my ranks improve with this service?
If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)