When setting up your AdWords campaigns, the default is automatically set to “broad match” default type which matches your keywords more loosely allowing you to target the widest audience. Other types include exact match which offers specific keyword matching without much wiggle room, phrase match, negative keyword, and the combination of the exact and broad match.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Most online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn. Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
Your message is delivered in real time to millions of opt-in users that have an interest in what you have to offer them. The marketing is genuine and very effective in a way that gets your new features, products and service improvements down to your customers without a fuss or worry. The email marketing is also toned down to filter to interested customers and thus increasing your chances of getting customers subscribing to your regular newsletters. Reach out to us for more information about the services we offer.
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
It’s probably no surprise to see social media on this list. It’s an effective way to get more eyeballs on your content and tap into the personal networks of your existing fans. What may surprise you is the importance of hashtags. People have become increasingly picky about the content that they consume, which means they’re turning to hashtags as a way to streamline the influx. Smart use of hashtags enables you to precisely target your ideal customer and expand your reach beyond your existing audience.
For one thing, not everybody is going to go straight from chatting with you to looking at your website. It’s usually not a good idea to send people directly to your site unless they have a clear idea “what’s in for them” and don’t have to spend much time looking around. On the other hand, going to your brand’s Facebook Page is a small win you can build on.
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
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It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Vary your article length. You should have long, comprehensive articles as well as short and to-the-point articles. Let the content dictate the size; don’t spend too long belaboring a simple point, but don’t be too brief when detail is called for. research suggests the average length should be around 1,600 words, though feel free to vary as you see fit.
In our experience, you need a budget of several thousand dollars to test the waters; a regular budget of somewhere between $500 and $1500 per month, or every other month. You should budget a larger percentage to continue purchasing sources of traffic that work for your site. Also budget a small percentage of your marketing wallet for experiments, to find new sources, and tap into new marketing channels. next: Part 2 – PPC pay-per-click campaigns
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
The Similar Web website traffic checker tells you the total number of pageviews, visit duration, top traffic sources, and more for competitor websites. This website traffic checker even tells you the top referring sites so you can create a game plan to reach out to those websites to get links to your own website. You’ll know the percentage of paid versus organic traffic to help you better understand how to better strategize your traffic generation.
Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website. If you’re sharing a blog post, you can pin all of the images within the post. Why is this impactful? It gives you multiple opportunities to have a pin take off. One of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website. Say you want to promote a product page. You can upload custom pictures to entice click through to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
If you want to ensure that the traffic you are driving with your AdWords is almost ready to buy what you’re selling, then your ads should be as straightforward as possible. Including the price, shipping fees or discounts in your search ad copy can go a long way to ensure people who do click through are those potential shoppers who are willing to pay your prices, and ultimately more ready to make a buying decision then and there.
If you are going to buy traffic do so slowly. Check out similar web dot com it shows how much traffic folks are really getting in the last 6 months. Most big name youtubers and facebook celebrities are getting 200k to 500k views. Imagine 1% of those REAL traffic buy something for $100 bucks GREAT now you will have thousands of dollars. Overall buy Google adwords traffic FIRST, then SLOWLY add CHEAP TRAFFIC.
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Growing your messenger subscriber list and driving them to pages on your website is one of the most effective ways to get more traffic. These messages get a 90%+ open rate and a 50%+ click-through rate which almost guarantees they will see your next blog post or resource you created. Messaging apps are surpassing social networks and are not going anywhere anytime soon. I recommend you get started soon because these amazing engagement rates will not last long.
We should warn you that we can not guarantee the improved performance of your website. How well the visitors from our traffic convert is totally dependent on your website. For starters it depends on what kind of website you have, as you might imagine, a website that sells expensive smartphones would logically have lower conversion rate than a simple online shoe store