While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
When you remarket on the Google Display Network, you have the option of creating display ads that incorporate text, images, videos, or rich media. For help making customized Google remarketing banner ads, try using the free Google Display Ad Builder. You can choose from a number of pre-existing templates and then customize them for your business, selecting from a variety of Google remarketing banner sizes and formats.
RESULT: Google will serve my ad alongside content on women’s fashion/shoes with a bid increase for users that are contained in the Beauty & Fashion interest targeting. If the Beauty & Fashion interest targeting was Target and Bid, I would only reach users in that interest group. Instead, I want to reach any user reading content on women’s fashion/shoes with an increased bid for users in the Beauty & Fashion interest group because they are of higher value to my business.
On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.
Jon Quinton runs Overdrive Digital, a consulting business specialising in paid social, paid search and SEO. Working with clients in both B2C and B2B, Jon enjoys the challenge of optimising campaigns for greater conversions, and always focusing on the fastest way to make an impact on the business. If you need a hand with your digital marketing, get in touch for a chat!
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?
We should warn you that we can not guarantee the improved performance of your website. How well the visitors from our traffic convert is totally dependent on your website. For starters it depends on what kind of website you have, as you might imagine, a website that sells expensive smartphones would logically have lower conversion rate than a simple online shoe store
The metrics are quintessential for various search engines and even for your audience. You need the data to work in your favor. Sadly, when you have a new or an unknown website, you have no data to showcase. You cannot stake any claims and your audience will be in virtual ignorance of your existence. Buy website traffic and change that reality, almost immediately.
Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.
Free-plus-shipper offers are a great way to increase traffic to any site or offer. They help you to identify buyers and they carry the power of the word free. Free is a big motivation, verified by numerous studies. Books work great in this medium, something that's been ardently fleshed out by the world's best marketers like Russell Brunson and Dean Graziosi. But, other physical items work great as free-plus-shipping offers as well.
Pinterest Promoted Pins have been the number one source of traffic to my new website, and they’re far cheaper than Facebook Ads for my audience. A small $5-10 per day budget has resulted in 1,127 clicks to my website in the last 30 days. The best part? Even once I stop running the promotions, my pins will still show where people have pinned them, so they’ll continue to drive traffic to my website
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Once you have a website, your next step is to get the word out. There are lots of different ways to lead people to your site, but attracting and building an online audience goes beyond getting one-time visits — thriving websites have a following. Below, we’ll discuss why site traffic matters and introduce some of the basics on how to bring visitors to your website...and keep them coming back.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
The best way to see a return on your traffic investment is in the form of profits. When people who have clicked to your site go from visitors to customers, they are called conversions. You will want to look for websites that have both high click-through rates and a high amount of conversions before you place your ad. When purchasing actual visitors directly through a traffic company, you will want to take a look at their conversion numbers as well.
The quality of a blog’s content generally has to be excellent in order to attract or increase the number of visitors, but the matter of actually classifying content as excellent can be a bit confusing. As such, it’s best to stick with the general rules. One is to check for grammatical or spelling mistakes. Two is to keep your choice of words very simple where possible. Three is to structure them in such a way as to make them eligible for visitors.
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either -- podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.
As a newbie, it can be difficult to compete against popular keywords, as leaders of your field must have already worked on them. It is really more qualitative to write a lot of articles on a very specific segment than trying to position yourself on very common ones. It will bring you qualitative prospects and will place you as an expert on a specific domain. Moreover, developing long-tail keywords often convert better. You can use KeywordTool to choose the best keywords.
Visitors are always more likely to visit your website if you offer something free. Valuable content is great to drive traffic but giving people the opportunity to try something for free gives you a powerful advantage. When your offer meets success then your prospect will come back or visit your other website pages. For example, we offer a free trial to crawl your website and rock your SEO.
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If you want to get the traffic that you need for your website from genuine people, you must try to check on Web Traffic Experts. I promise that you will not be frustrated with the outcome. I purchased this service a couple of times and it is still the best. not just in terms of the traffic it provides, but also in terms of their customer support. I can say that they work with passion and sincerity and that makes me love Traffic experts even more. Highly recommended!