The website traffic checker Alexa helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free. I use this website traffic checker when building new stores to see what the main traffic sources of my competitors are. You can also use it to monitor the competition’s popularity – is the traffic trending upward, stable, or declining. You’ll even see the website’s global or national rank.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are actively searching for your product or service, it can be difficult for new and niche businesses to reach people who aren’t already familiar with their product and may not be actively searching for them on Google. For advertisers looking to generate that initial interest in their product, display advertising is a great way to get in front of the most prospective customers at minimal cost.
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Growing your messenger subscriber list and driving them to pages on your website is one of the most effective ways to get more traffic. These messages get a 90%+ open rate and a 50%+ click-through rate which almost guarantees they will see your next blog post or resource you created. Messaging apps are surpassing social networks and are not going anywhere anytime soon. I recommend you get started soon because these amazing engagement rates will not last long.
Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.
Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
Email marketing is still one of the best methods you can use, not only for making money online, but also for driving visitors to whatever it is that you're promoting. You can either build your own email list using lead magnets and sales funnels, or you can run solo ads through solo ad providers or email list brokers. Just search for the topic + " email list broker" in Google.
If you are going to buy traffic do so slowly. Check out similar web dot com it shows how much traffic folks are really getting in the last 6 months. Most big name youtubers and facebook celebrities are getting 200k to 500k views. Imagine 1% of those REAL traffic buy something for $100 bucks GREAT now you will have thousands of dollars. Overall buy Google adwords traffic FIRST, then SLOWLY add CHEAP TRAFFIC.
Sites like Outbrain and Taboola are great for promoting your website or blog as long as you have some sales funnel setup and an ability to track those individuals who arrive from these platforms. These sites will promote your content across thousands of other similar websites across the internet for a fee. However, be sure to do your due diligence and test things out before diving in headfirst.
You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.