The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
Build a strong list of high traffic, low competition keywords: Keywords are the foundation of all SEO work. Keywords are the words or phrases that users type into a search engine to find something. You can search for keywords related to your website by using free tools like Google’s Keyword Planner or other tools online. Look for high traffic (1,000 or more searches per month) and low competition if possible. If you have to choose between high traffic or high competition, choose a higher traffic keyword phrase.
Everyone loves press. Create a roundup blog post compiling 25 thought leaders in your industry. Find people you admire, people doing innovative things, people you look up to and even the best of your competitors. Include a short synopsis of them, their work and what they are doing that is unique and inspiring. Include a link to their Twitter handle. Once you publish the article send out a unique Tweet @tagging each person with a link to the article. Everyone loves unexpected press. Chances are most of the individuals you mentioned will retweet you and share the article on their social networks driving traffic to your blog and website. By going the extra mile, spreading kindness and giving props to individuals doing good things in your field, it in turn helps you by driving big traffic to your website. That is what I call a win, win.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.
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