Even though traffic is intrinsically tied to conversation rates, it seems that too many people have a lot of misunderstandings regarding the relationship between these two aspects. For one thing, the size of the traffic you get does not matter If it doesn’t lead to the kind of conversion rate you need. If you really want to earn money from the visitors coming to your site, they need to be of high quality.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Instagram is a great way to drive traffic to your site. Be sure to use relevant hash tags when posting pictures or interacting with others. Take the time to comment on other relevant images from those who have large followings. However, be careful not to be too promotional on every post. Add value through a 3-to-1 ratio. Three value posts to one promotional post.
Okay, this may not exactly be new, but it certainly is more important for your company's SEO than ever before. Google has made it clear they are now taking user experience on websites into stronger consideration in terms of how your website ranks on their search engine. Because of this, measurements like average length of website visit, bounce rate, whether or not your site is mobile-friendly, click-through rates on your content and more will be more critical to SEO success than ever before.
In both cases the numbers were lower than expected. For the first mailing, we received 10% of the visitors we had been told to expect, but the visitors showed a high level of interest, based on pageviews. For the second mailing we received the amount traffic we had been told to expect but less than 10% of the visitors created trial accounts. The average number of clicks was much lower, indicating that this group was clearly less interested than the first mailing group.
Consider outsourcing article writing. If you hate the thought of generating content yourself, or your team is not writing-savvy, consider outsourcing this end of the task. Depending on the length, content, specialization and quality required, prices can start as low as US$5 per article. However, don't neglect attempting to write your own work - who better than you knows your own business, hobby or club and can express precisely what needs to be said?
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
Thanks for the very, very in-depth article. I am a real estate agent in Miami, Florida and have been blogging all-original content for the past 21 months on my website and watched traffic increase over time. I have been trying to grow my readership/leads/clients exponentially and have always heard about standard SEO backlink techniques and writing for my reader, not influencers. Recently, I have had a few of my articles picked up and backlinked by 2 of the largest real estate blogs in the country, which skyrocketed visits to my site. Realizing what I wrote about, that appealed to them, and now reading your article, I am going to continue writing in a way that will leverage those influencers to help me with quality backlinks.
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count. When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet and you’ll get a higher click through to your website.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
Note: There are literally dozens of places you can use a keyphrase, from captions to comments, web addresses to “Alt” tags. Feel free to get tricky if you’d like. But generally, the less visible it is to readers, the less important it is to Google. So focus on those elements listed above. That’s what readers (and therefore Google) really care about.
Regardless of what kind of website you are running or your reasons for running it, you’ll want traffic coming in at a steady or increasing stream. There are many ways that you can actually achieve high traffic numbers, but the easiest ways are definitely with the help of software and tools. When you google alternative tools for website building, for example, you could find traffic-boosting products quite easily.
No matter who you are or what your business does, increasing traffic to your website is something we can never get enough of as entrepreneurs. Whether you would like to increase the number of readers for a certain blog post, the number of subscribers to your email newsletter, or something else entirely, you'll need traffic to those pages to jump-start the process.
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
The truth about ensuring AdWords success is content management and tweaking. Keyword trends, bid competition, quality score, and Google search specifications – to name a few – are continuously changing and you will need to tweak your campaigns accordingly to ensure the traffic stays on target within the budget you need. If you don’t have the time, but have a big enough budget, hiring an AdWords PPC expert will ensure your campaigns are on target. If budget is an issue, then apps like our own Traffic Booster are for you.
Building high-quality infographics is simply one form of clickbait. There are loads of clickbait examples that you can utilize, but not all of them are created equal. However, if you can build a great infographic that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to do this.
If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are actively searching for your product or service, it can be difficult for new and niche businesses to reach people who aren’t already familiar with their product and may not be actively searching for them on Google. For advertisers looking to generate that initial interest in their product, display advertising is a great way to get in front of the most prospective customers at minimal cost.
So one way to get Google to take notice of that about your site is to make that happen by getting people to search something to do with your site in Google or whatever and then click on it. Through continued searching and then visiting your site, this in time will improve the ranking of your site and make Google think that your site is the one that people are most clicking on. That means through continued use of this service, you can outrank your competitors and do better than them without even needing to lift a finger! Just sit back and watch as the visitors start searching and rolling into YOUR site and your rankings start improving!
Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.
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