As if Instagram wasn't dominating the social media landscape enough, they recently rolled out long form video content with IGTV. Because the feature is still new, publishing on it won't only be advantageous due to low competition, it will also mean your content is much more likely to be prioritized by the Instagram algorithm given that's the trend we always see after the initial roll-out of new features (Facebook Live, Facebook Video, Instagram Live, etc.).
If you have spaces for advertising on your website, you can increase your profits by allowing other websites to put pay-per-click ads on your site as you have on others. Then, not only might the visitors who come to your site purchase your products, but they could also click on some of the ads and make you even more money. After all, once you pay for that traffic increase, you’ll be able to show potential ad placers that you get enough traffic to your site to be a good investment. If you have room for enough ads, once you really build traffic, you may be able to offset the cost of your traffic by charging for theirs. In order to avoid scamming when it comes to pay-per-click ads though, it’s a good idea to charge a conversion fee on top of the click fee. This way, you can low ball the click fee to get advertisers to your site, but then charge them extra for each click that makes a purchase on their site. This recent change in pay-per-click has come about because of manipulative people making invalid clicks on ads in order to boost ad revenue with fake visitors.
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Once you've successfully linked your Googe Ads and Google Analytics accounts and imported the Analytics data into Googe Ads reports through the Googe Ads UI, the additional Analytics columns begin appearing in your Google Ads reports. These columns show statistics about what users do on your website after clicking an ad. These statistics aren't just for your landing page, but for your site as a whole. The table below describes the four Google Analytics columns in the AdWords API.
To use audience targeting, an advertiser must first build audiences in either AdWords or Google Analytics. The audiences will be made up of users (or a subset of users) that have visited the website. Your audience(s) comprised of users that have visited your website are termed ‘remarketing’ audiences. Here is a great blog by Michael B. on the ins and outs of building, segmenting and targeting your remarketing audiences.
“To give you an example, our domain authority is currently a mediocre 41 due to not putting a lot of emphasis on it in the past. For that reason, we want to (almost) automatically scratch off any keyword with a difficulty higher than 70%—we just can’t rank today. Even the 60% range as a starting point is gutsy, but it’s achievable if the content is good enough.”
I often use LinkedIn as a platform for helping to bring awareness to a topic. LinkedIn has massive reach and it's also what we call an authority site. When done the right way to the right audience, that article can bring in droves of traffic to your site. Use the long-form format and make it keyword specific but also relevant to the audience you're trying to reach.
If you’re a B2B company, partnerships can be a great way to drive relevant traffic that is ready to convert to your site. This has been a major way Credo has grown. Begin with outreach to sites that have written roundups of alternatives for your competitors and see if they’d like to include your site. Bonus points for getting them to add you at the top.
Okay, so that gives you a sense of the general areas that your traffic will come from and how you should go about tracking your traffic. Remember, if you're not tracking the traffic that's coming to your website, you're wasting your time marketing online. When you drive traffic to any site, blog or wherever, you need to understand where it's coming from so that you can scale your efforts.
I would like to thank Ross for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
Search engine optimisation or SEO, has become a huge priority for marketers over the last few years. It’s easy to see why—higher search engine rankings result in more traffic, more leads, and higher sales and conversions. But how, exactly, does it work? How does adding keywords to various site elements improve your chances of ranking well in search engines?
Free-plus-shipper offers are a great way to increase traffic to any site or offer. They help you to identify buyers and they carry the power of the word free. Free is a big motivation, verified by numerous studies. Books work great in this medium, something that's been ardently fleshed out by the world's best marketers like Russell Brunson and Dean Graziosi. But, other physical items work great as free-plus-shipping offers as well.
We own multiple websites and have customers that have only purchased from one of them. We started sending out postcards 30 days after customers place orders with any of our websites. These postcards thank them for their purchase and display our other websites that we have as well. It’s actually converted into new sales for us on those other websites that our customers didn’t even know about. And the nice thing is that it is all done through an app and is totally automated and each send is less than $1.00. You really can’t beat that for the extra exposure.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
Create shareable content. In the world of social media, shareable content is king. Your content should be easily share-able so that your readers can spread the word for you. This is a combination of a good headline and an interesting image, as well as a captivating lead-in. All of this creates a perfect bite-sized chunk of your article that others can share through Facebook, Twitter, and other networks.
Sites like Outbrain and Taboola are great for promoting your website or blog as long as you have some sales funnel setup and an ability to track those individuals who arrive from these platforms. These sites will promote your content across thousands of other similar websites across the internet for a fee. However, be sure to do your due diligence and test things out before diving in headfirst.
I’m considering a niche that I’m not sure I can find good influencers for – fundraising. School fundraising or charitable fundraising. I’m passionate about it but how would I get my articles shared by influencers? The non-profit sector is somewhat apprehensive about promoting commercial sites, unless it’s fundraising software. The name really says it all: “non”-profit.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.