I would like to thank Ross for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.
One of the simplest things to do that most people don’t actually do is send consistent email marketing to their customers who have given their email address. Whether this is a weekly newsletter or a daily piece of content to teach and sell, this is the best way to keep your users engaged. The best part is that once you set it up once, your customers will all see that same content.
When you create an AdWords campaign, the delivery method is always set to default. This default is the ‘‘standard” delivery method, which results in your ads being distributed throughout the day according to your daily budget. If you want faster results, which is particularly vital in those ads on time specific deals, discounts, specials, etc., then make sure you change your campaign advanced settings to ‘Accelerated’ in order to drive that targeted traffic to your store more quickly.
Great article as always. My wife is about to start a business about teaching (mainly) Mums how to film and edit little movies of their loved ones for posterity (www.lovethelittlethings.com launching soon). We have always struggled with thinking of and targeting relevant keywords because keywords like ‘videography’ and ‘family movies’ don’t really some up what she is about. Your article ties in with other learnings we have come across where we obviously need to reach out to right people and get them to share to get her product out there because purely focusing on keywords I don’t think will get us anywhere.
If you’re new to AdWords, or you’re fulfilling your New Year’s resolutions to finally get a handle on your AdWords account, one of your first questions will be deciding how to leverage the search and display networks. While the Search network can be a great way to catch customers who are actively searching for your product or service, it can be difficult for new and niche businesses to reach people who aren’t already familiar with their product and may not be actively searching for them on Google. For advertisers looking to generate that initial interest in their product, display advertising is a great way to get in front of the most prospective customers at minimal cost.
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
Use calls to action. Ask your readers to get involved. If the readers feel like the site owner is interested in them, they will be more likely to continue coming back. Calls to action engage the reader, and helps keep them on the page. Calls to action may include asking the reader to write in with responses, sound off in the comments, or visit a site.
Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
Building a database of customers and potential customers is the single most important thing a business needs to do from day 1. When I say database, I mean email list. Email is still king. Once you get someone into your email list you get to build a relationship with him/her which can eventually lead to profit. Buying traffic can dramatically boost your list building effort. The same way you calculated the ‘sales’ volume in the previous tip, you can use the exact same method to work out what’s required for building your list.
You select the geographical location where you want your visitors to come from and Also the most relevant target audience for you. For example, if your website is about movies and you want U.K visitors, You set your Traffic online Location to the United Kingdom and your Niche to movies. Let’s say you want around 1600 visitors per day for one month, then you can buy 50k visitors for a time span of 30 days. We’ll share it equally, around 1667 visitors per day.
Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can't figure out a way to get those eyeballs onto your page, then conversions will be the last thing you'll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that's not the only way you can get those prospects to show up.
Organic traffic is the traffic you get when people follow links from a search engine results page and land on your site. Organic traffic contrasts with referral traffic which comes from links on other sites, and paid traffic, which is traffic resulting from ads. You can boost organic traffic by using content marketing, and by optimizing that content with SEO. Well-optimized content is more likely to get a high search ranking, and attract more clicks and traffic.