When setting up your AdWords campaigns, the default is automatically set to “broad match” default type which matches your keywords more loosely allowing you to target the widest audience. Other types include exact match which offers specific keyword matching without much wiggle room, phrase match, negative keyword, and the combination of the exact and broad match.
This information hits the mark. “If you want your content to go viral, write content that influencers in your niche will want to share.” I love the information about share triggers too. I’m wondering, though, if you could share your insights on how influencers manage to build such vast followings. At some point, they had to start without the support of other influencers. It would seem that they found a way to take their passion directly to a “ready” world. Excellent insights. Thanks for sharing.
Building a database of customers and potential customers is the single most important thing a business needs to do from day 1. When I say database, I mean email list. Email is still king. Once you get someone into your email list you get to build a relationship with him/her which can eventually lead to profit. Buying traffic can dramatically boost your list building effort. The same way you calculated the ‘sales’ volume in the previous tip, you can use the exact same method to work out what’s required for building your list.

Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.


Driving traffic to your website can be challenging and that is the reason for our existence. Our job is to ensure you get the most out of your efforts. Website traffic determines how much you can achieve with your website, be it educational, corporate, personal blog, or business website, traffic is key towards the realization of the website goals. Owners of websites are constantly searching for best places to buy website traffic, and not just traffic, but cheap website traffic. They are often on a budget constraint struggling to find the buy traffic for the website at affordable rates. Easy Visitors is the warehouse for a website for buying website traffic.
Influencers: Government Contracting Officers, Other GovCon (Government Contracting) consultants, Sellers of professional services for small businesses (certain CPAs, bonding companies, financial institutions, contract attorneys), large contracting firms (who need to hire small business subcontractors), Union/trade organizations, Construction and Engineering trade publications
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count. When it comes to content marketing, a little trick I do to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it, because it can help you rank higher on the feed for the hashtag used. As a result, more eyes end up on the tweet and you’ll get a higher click through to your website.

For example, let's say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like "free shipping."
There are many SEO tactics you can perform on each of your website pages to increase their rank in search engines and get more visitors. This includes producing high-quality content that your audience is searching for, and writing concise meta descriptions for your pages. The meta description appears below your URL in search results. Knowing what a page is about and what will result in a click makes users much more likely to do so.
Growing your messenger subscriber list and driving them to pages on your website is one of the most effective ways to get more traffic. These messages get a 90%+ open rate and a 50%+ click-through rate which almost guarantees they will see your next blog post or resource you created. Messaging apps are surpassing social networks and are not going anywhere anytime soon. I recommend you get started soon because these amazing engagement rates will not last long.

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit. Nobody can “force” people to come to your website, look around, and make purchases. Of course, some people are paid to surf to your site, a sneaky tactic which is covered later in part 3.

For example, let's say you operate an e-commerce business that sells kitchen supples. You might create a “toaster” remarketing audience based on people who visit the pages of your site where you sell toasters. That way, you can show these specific visitors highly targeted display ads that market your toasters. You already know they are in-market for toasters, and now you can draw them back, perhaps with a special offer like "free shipping."
Influencer marketing drives traffic because most people trust recommendations from friends and influencers more than they trust companies’ ads and marketing. When an influencer recommends your product or services, the people who follow that influencer are sure to check it out. Because of this, influencer marketing is an effective way to attract visitors to your site, to get leads and make sales. To use this effectively, it’s important to identify and work with trusted influencers in your niche.
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