For that last part, stick with four sentence paragraphs and three paragraph articles. This helps make visitors feel more at home and enjoy reading on their computer. More to the point, it’s also a way to put a location on where you are as far as reading priority goes. The better your content, the better your location, which all those hrs spent worth it.
For one thing, not everybody is going to go straight from chatting with you to looking at your website. It’s usually not a good idea to send people directly to your site unless they have a clear idea “what’s in for them” and don’t have to spend much time looking around. On the other hand, going to your brand’s Facebook Page is a small win you can build on.
If you are looking to drive more traffic to your site, you should start utilizing different SEO tools and keyword research tactics. You need to analyze the different terms that your personas are using to search for solutions to their pain points. These tools are great resources to get a better understanding of what is being searched, and how difficult it is to rank for those terms. Once you analyze that information, you can start utilizing these terms in your blogging strategy to start driving the right qualified traffic to your site. 
You do not know what the quality of the traffic that you will receive is going to be. There is no way to guarantee that your visitors will take any action, which tells you that you need to both a) have well-targeted traffic, and b) make your site a great place to visit. Nobody can “force” people to come to your website, look around, and make purchases. Of course, some people are paid to surf to your site, a sneaky tactic which is covered later in part 3.

Pinterest Promoted Pins have been the number one source of traffic to my new website, and they’re far cheaper than Facebook Ads for my audience. A small $5-10 per day budget has resulted in 1,127 clicks to my website in the last 30 days. The best part? Even once I stop running the promotions, my pins will still show where people have pinned them, so they’ll continue to drive traffic to my website
In both cases the numbers were lower than expected. For the first mailing, we received 10% of the visitors we had been told to expect, but the visitors showed a high level of interest, based on pageviews. For the second mailing we received the amount traffic we had been told to expect but less than 10% of the visitors created trial accounts. The average number of clicks was much lower, indicating that this group was clearly less interested than the first mailing group.
However, please bear in mind that you don't need to just spend more money or target a larger area to increase traffic — optimising where you're targeting can do the same without spending any more money. You can get quite granular with your location targeting, even excluding specific post codes if for some reason you don't want your ad appearing to those people (and costing you money).
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.

Today, if you don't understand SEO, you're doing yourself a disservice. Discover the nuances about SEO so that you're engaging in the right type of traffic delivery strategies. You don't want to bend or break the rules. Plus, by really having an understanding of SEO, you could quite literally supercharge your results. Find a good course or audiobook about SEO and learn like the wind.
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The great thing about the Internet is that you can publish any type of content you want. By creating longer form content like courses that are targeted around both user needs and specific keyword phrases (don’t forget keyword research!), you can drive more traffic to your site and convert them into email addresses that you can then take down your funnel.
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Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

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For a website to be successful it all starts with landing pages that convert well and have high conversion rates. This means that a high percentage of the people that visit your website also actually perform a desired action. A desired action could be the purchase of a product, a membership registration, newsletter subscriptions or clicking on an advertisement, but it can also be any action that you want your visitors to do that goes beyond simple web browsing.
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