Here’s the thing… when someone types in a search phrase, they are actively looking for something. When they view a Google Display ad (which is displayed on sites using AdSense), they are in the middle of something else and may just pop over out of interest (or by mistake) and then carry on. We are not saying display ads don’t work, but if you are a new store trying to get more targeted traffic on a smaller budget, search ads will get you the best ROIs. Use display ads if you’re looking for branding or have ‘sexy’ products that you can back up with awesome creatives. When you do start looking at display ads, remember to keep an eye on those conversions and ensure that it’s right for your products before you invest a chunk of your budget there.
Note: Some of the high ranking pages may be on famous websites (Domain Authority of 90+). If so, it’s unlikely you’ll outrank them …unless, their high ranking page isn’t very focused on the topic. If you can make a higher quality page that better indicates it’s relevance by using the keyphrase, you may be able to outrank them! More on using keywords in a bit…
In my latest ebook, I talked about some of my secrets when it comes to competitor analysis. Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize. I sometimes use the free Alexa tool. All you need to do is type in your competitors website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website. If you see that Google tends to be the top choice, then you need to focus on Google Ads and SEO. If Facebook is the top website then you know you’ll need to create Facebook ads. Or if a niche blog is the highest source of traffic you can then focus on building out an outreach strategy to collaborate with that blog.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
The secret is that there is no easy way to buy traffic. There are a lot of sites and products claiming to bring you traffic, but in reality, it is difficult to arrange for people come to your website, click around, and buy something. We tried 3 techniques and share our findings with you here. We are of the opinion that 1) PPC campaigns are a definite must 2) paid inclusion in newsletters, ads and banners, can be successful if well-placed and well-designed, & that 3) bulk targeted traffic is a scam. Note: industry information on lead generation is somewhat guarded. Lead generation and the purchase of traffic is a complicated business, with networks and affiliate groups. There is not much info on this subject to be easily found on the internet. We present this account with a pinch of salt. We would be very interested to read about your experiences.
Optimizing a website to increase visitors requires the right keywords and the only way to actually get them is to do research. Now, while there are several ways that you can do this, the general methods can be broken down into paid and free. Paid keyword research tools are usually very powerful and can provide customers with a lot of great options to choose from, which leads to more regular visitors.
Whether you’re building a brand or selling a product, the success of your site relies on the number of visitors you get and the quality of those interactions. An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online.
SEMRush has a relatively new feature that allows you to quickly see the highest-trafficked pages for a given domain. It’s a bit buried, so can be easy to miss, but it’s a no-brainer shortcut to quickly unveil the topics with massive traffic. Unfortunately it doesn’t immediately give you traffic or traffic cost, but one extra step will solve that for you.
I’ve just started blogging and there’s a ton of useful information here. I was wondering how to use reddit and you cleared that up for me, as well as when to post to social media. Quora I’m going to check out as I’ve never heard of them-thank you! In your opinion would you also deal with any of the free traffic generators to have people come and engage, or would you skip that step? Would you use meta tags, and if yes how? Thank you for your time and I look forward to hearing from you!
If you have the resources to hire a marketing company which will run a huge campaign for your website - go for it, but even then you can still profit from buying highly targeted website traffic. From the moment you place an order, to the first visitors showing up and knocking at your website’s virtual door it usually takes less than 24 hours. Do you know any faster way to get to potential clients? If yes - please let us know :)