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My company has been working on a large link building project. We’ve already performed extensive keyword research and link analysis and now we’re considering executing an email outreach campaign. However, all the content we’ve created up until this point is geared more towards our target audience as opposed to the key influencers of our target audience. Do you think it would be worth it to try to build backlinks to our existing content or are we better off creating new content that directly appeals to the influencers of our target audience?
I find it interesting that you talked about nutrition supplements for athletes. I am very close to launching such a product for enhancing aerobic exercise performance in women (ie. improved times in a 3 mile run).. The product contains no stimulants or exotic herbs. In fact three of the five ingredients are well known minerals, but in forms not found in most multi-vitamin-mineral supplements. The research behind the product comes from me. The credibility behind the research is that I am a professor of human nutrition with over 100 research papers. Now, the trick will be to use my connections and credibility in a business savvy way.
If you are looking to drive more traffic to your site, you should start utilizing different SEO tools and keyword research tactics. You need to analyze the different terms that your personas are using to search for solutions to their pain points. These tools are great resources to get a better understanding of what is being searched, and how difficult it is to rank for those terms. Once you analyze that information, you can start utilizing these terms in your blogging strategy to start driving the right qualified traffic to your site. 
Buy Targeted Organic Website Traffic is in high demand as organic site clicks are what most marketers strive to increase.  Visitors are considered to be “organic” when they arrive at your website as a Direct Traffic result of using specific Organic Search Traffic From Keywords on a primary search engine such as Google, Yahoo and Bing in their search for products or services.  Organic traffic, sometimes called Organic search traffic, Organic keyword search traffic, or Keyword Targeted Unlimited Search Traffic is the opposite of paid traffic (PPC).
In the early days of the web, site owners could rank high in search engines by adding lots of search terms to web pages, whether they were relevant to the website or not. Search engines caught on and, over time, have refined their algorithms to favor high-quality content and sites. This means that SEO is now more complex than just adding the right words to your copy.
It’s become even more important now thanks to the mobile sector, where there are plenty of prospective clients compared to the computer scene. While different search engines do come with select distinctions in their algorithms that affect how many regular visitors your site gets, the way to optimize your website for all of them are generally the same. You just need to make sure that you have the right keywords, have great links on your site, and excellent content.
If you’re selling something via your website, then you should be buying traffic and sending it to your product/s or services. Your website has a huge responsibility in converting visitors into customers. Every second you don’t give your products or services a chance to convert at the highest level, the offset is a liability. To measure the effectiveness of your website content, you need traffic! To validate your page layout effectiveness, you need traffic. To grow your business, well you guessed it…you need traffic.
If your campaign spans several days, experiment by changing the landing page, and comparing results. On the right, please see the places that people clicked, in order of popularity. At one point we noticed that the average pageviews were very low, meaning that nobody was reaching our target page (the sign-up page). We changed the landing page and directed the visitors directly to the ‘create a free trial’ page. This led to an even further drop in the average number of pages viewed. People did not respond well to being landed directly on a sign-up page. There is a lot of literature on this subject. The challenge is to offer a well-built page which is to the point, invites exploration, and leads visitors to complete a desired action. In this case a text-link produced the best results (see diagram).
However I feel that batching all the things influencers share , filter whats relevant from whats not… and ultimately niche it down to identify which exact type of content is hot in order to build our own is a bit fuzzy. Influencers share SO MUCH content on a daily basis – how do you exactly identify the topic base you’ll use build great content that is guaranteed to be shared?
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Finally, there’s the matter of the domain that your bought traffic will be directed to. You should always remember that when you buy traffic to your site, the nature of the site will determine what the response rate could be. In most cases, you can only use one domain per package, so you will have to buy multiple traffic packages for multiple sites.

Once you decide which kind of traffic you want to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.


Auto-tagging is an account-wide feature that applies to all ads and campaigns in your account. When enabled, tracking information is added to the URL so the landing page can determine which specific ad was clicked. With this information, Google Analytics can understand the relationship between a given visit to your landing page and the ad that triggered that view from Google Ads.

Of course, we are always thinking about cost/value/likelihood we can upgrade the best content in the vertical—it is almost always the case that the low competition content, although lower benefit, also doesn’t need the same content quality the high competition terms do, so we can sometimes capture more benefit at a faster velocity by hitting those terms earlier.
Check and increase backlinks: Backlinks are links from other websites into your site. The more backlinks you have from authoritative sites, the better the search engines like your content. You can use a tool such as Ahrefs to check your current links and see what your starting point is. Adding backlinks takes time and effort. You can increase the number of links by adding resources to your site such as checklists, downloads and presentations that others want to link to or share.
Distribution: If you’re getting a lot of traffic on one social media platform, but that isn’t crossing over to your website, you may want to think about strengthening the connection between your website and your social media accounts. When you create and post content in one place, it’s important to spread the word everywhere and cross-promote across platforms to keep your audience from fracturing. Also, be sure to include links to relevant pages on your site in your social media posts — and include links to your social media accounts on your site — so visitors can easily like and follow you on social media, right from your site.
Once you decide which kind of traffic you want to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.

For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Most online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn. Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
Optimizing a website to increase visitors requires the right keywords and the only way to actually get them is to do research. Now, while there are several ways that you can do this, the general methods can be broken down into paid and free. Paid keyword research tools are usually very powerful and can provide customers with a lot of great options to choose from, which leads to more regular visitors.

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.


Yes the article was highly informative it\’s very very useful to the newbies like me in the field of digital marketing, It shows instead of creating some website / blog waiting with hope for the traffic to come instead put more logical steps. Promoting at the different sources where usually traffic can be build for the websites excellent insight hope we can use to the fullest extent with your further guidance & support of-course.
This is just a replica claiming to help you increase traffic to your site. The traffic you create is not real and is just seen on your site to create the impression that you have followers as earlier mentioned. There are no real people on your site but rather software or artificial intelligence. The fake traffic does not convert to real popularity as it is just an impression that can be cleared after some time. The traffic is thus useless to your site.

Amazing article. As per my point of view, the best source of traffic in today’s world is nothing but the social networking site. A huge number of people are using social media. So, we can connect with our audience easily. While doing the research, I have found this article: https://www.blurbpointmedia.com/design-social-media-business-marketing-strategy/ which is about the developing the community on the social media. I think the best way to a successful social media account is nothing but the posting different kinds of interesting content on the daily basis!

Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
Once fake traffic has been directed to your site, or you have personally decided to buy it, you need to notice huge changes on your site. The most devastating effect on your site is when you are caught by Google or any other search engine. The search engine may block your index and also Google suspends your AdSense account. The bounce rate for your site may increase up to 90% or more, and this means the number of real visitors reduces dramatically.
According to Google Adwords, their click-through rate averages at only .4%. That is only 4 actual clicks per $1000 spent and not all of them will turn into customers. While getting traffic to your site may not result in income directly, just like marketing, it is still very worth it. This is because of the potential it has to make you money indirectly. Those indirect profits could come your way in the form of purchases or through ad revenue. It all depends on how you have your site set up.
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There is some talk amongst SEO experts and gurus how CTR could be the biggest SEO factor of them all. That Google ranks sites high in the SERPs by which ones are clicked on the most and not by how many backlinks they have or how great their on-page SEO is. That does help but there is indeed some direct correlation in this claim as it makes sense since Google wants to rank the best, most perfect choice for a searcher and one way of knowing that, is by ranking the site that gets the most clicks highest in the SERPs.

Hey andy thanks for sharing your knowledge with us,the factors you said are all helpful to get targeted web site traffic but the fresh and great piece of content always gives you the better position is SERP’s. So one should make content useful and new. As content is king but links are queens. So don’t forget to have some high quality links. By the way thanks


Engage with your visitors. Talk to them , ask question , and tell about good points of your project. I am using Revechat software to engage with my customers. I talk to my visitors, whenever they need, I help them. It is the best practice to increase time. Show them other stffs related to their interest, share blog URLs. sometime I do videochat with my customers.
These are only some of the many strategies you can use to drive traffic to your website. Getting more website visitors does not happen overnight. It takes hard work and dedication, but we’ve eliminated the hard part for you: knowing what to do in the first place. Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.
I would like to thank Ross for this AMAZING post. There are too many internet marketers out there struggling to get traffic. How many people out there with mind-blowing websites that the world NEEDS that will never get enough traffic to get their ideas out to the public? How many people stuck at 9 to 5’s struggling to make money online only because they just CAN’T GET TRAFFIC? This is an extremely thoughtful post. The world needs more people who would create an article like this that could help the struggling moms out there trying to make money online.
If you’re selling something via your website, then you should be buying traffic and sending it to your product/s or services. Your website has a huge responsibility in converting visitors into customers. Every second you don’t give your products or services a chance to convert at the highest level, the offset is a liability. To measure the effectiveness of your website content, you need traffic! To validate your page layout effectiveness, you need traffic. To grow your business, well you guessed it…you need traffic.
Pinterest is one of the best ways to get website traffic flowing. By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website. If you’re sharing a blog post, you can pin all of the images within the post. Why is this impactful? It gives you multiple opportunities to have a pin take off. One of your pictures could potentially outperform the rest. As a result, you could drive even more traffic back to your website. Say you want to promote a product page. You can upload custom pictures to entice click through to your website if the product photos on that page aren’t the most inspiring. To increase website traffic from Pinterest, you can try the Pinoculars app which re-targets visitors on Pinterest.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
In-person promotion: Word of mouth is always an effective marketing tool and can be especially valuable for connecting your site with the offline world. Talking to your friends and people in your network is a great way to start. But you can also volunteer in your community, do speaking engagements, host or sponsor events, and seize other opportunities to connect with your audience face to face. Wherever you go, tell people about your site!
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The truth about ensuring AdWords success is content management and tweaking. Keyword trends, bid competition, quality score, and Google search specifications – to name a few – are continuously changing and you will need to tweak your campaigns accordingly to ensure the traffic stays on target within the budget you need. If you don’t have the time, but have a big enough budget, hiring an AdWords PPC expert will ensure your campaigns are on target. If budget is an issue, then apps like our own Traffic Booster are for you.
Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can't figure out a way to get those eyeballs onto your page, then conversions will be the last thing you'll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that's not the only way you can get those prospects to show up.
There are several web traffic referral sources. Organic traffic comes from search engines. Referral traffic comes from other websites. Display traffic comes from ads for your business on other sites. Paid traffic comes from promotions via sites like AdWords. Social traffic comes from social media sites. Each type of traffic can be further divided into individual traffic sources. For example, organic traffic can come from Google, Bing, or other search engines. And social traffic can come from a variety of sites.
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