Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
Yes and no. A long time ago, Google stopped showing search term keywords in Google Analytics for its logged in users. You can read about it online. Most of your traffic may be from logged in Google users so it will hide their keywords searched and show up as "not provided". Rest assured, we are sending the traffic that is using your keywords and the service will work the same way regardless.
Thanks Jure. That actually makes sense. Exactly: I’ve tested lowering the number of tips in a few posts and it’s helped CTR/organic traffic. One thing to keep in mind is that the number can also be: the year, time (like how long it will take to find what someone needs), % (like 25% off) etc. It doesn’t have to be the number of tips, classified ads, etc.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
Okay, this may not exactly be new, but it certainly is more important for your company's SEO than ever before. Google has made it clear they are now taking user experience on websites into stronger consideration in terms of how your website ranks on their search engine. Because of this, measurements like average length of website visit, bounce rate, whether or not your site is mobile-friendly, click-through rates on your content and more will be more critical to SEO success than ever before.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Brian, I’ve drunk your Kool aid! Thank you for honesty and transparency – it really gives me hope. Quick question: I am beyond passionate about a niche (UFOs, extraterrestrials, free energy) and know in my bones that an authority site is a long term opportunity. The problem today is that not many products are attached to this niche and so it becomes a subscriber / info product play. However, after 25+ years as an entrepreneur with a financial background and marketing MBA, am I Internet naive to believe that my passion and creativity will win profitability in the end? The target audience is highly passionate too. Feedback?
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online.
Sorry for the long comment, I just am really happy to see that after all those years of struggle you finally made a break through and you definitely deserve it bro. I’ve had my own struggles as well and just reading this got me a little emotional because I know what it feels like to never wanting to give up on your dreams and always having faith that one day your time will come. It’s all a matter of patience and learning from failures until you get enough experience to become someone who can generate traffic and bring value to readers to sustain long term relationships.
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
YouTube is a powerful medium. We all know that. But, how many people are confident enough to put themselves out there and create YouTube videos? Not many. But, considering how much reach YouTube has, and the fact that it's the number two search engine in the world behind Google, more people should leverage this platform. Find ways to make instructional videos that add loads of value. And do it often.
Jon Quinton runs Overdrive Digital, a consulting business specialising in paid social, paid search and SEO. Working with clients in both B2C and B2B, Jon enjoys the challenge of optimising campaigns for greater conversions, and always focusing on the fastest way to make an impact on the business. If you need a hand with your digital marketing, get in touch for a chat!
There are a lot of reasons to buy website traffic, but if we’re going to be honest about it, giving your conversion rate a boost is probably right at the top of your priority list. For this, you’ll want targeted traffic that finds the kind of users with the highest conversion chance and that’s not easy to do when going the organic route. If you really want to increase your chances of making a profit off the traffic you get, you might want to buy targeted traffic.
No matter who you are or what your business does, increasing traffic to your website is something we can never get enough of as entrepreneurs. Whether you would like to increase the number of readers for a certain blog post, the number of subscribers to your email newsletter, or something else entirely, you'll need traffic to those pages to jump-start the process.
Organic search engine optimization (SEO) can drive plenty of traffic to your website if done well. SEO is a combination of on-page and off-page factors that helps the popular search engines match user inquiries with web content. The resulting links are served on what’s known as search engine results pages (SERPs). If your site comes up on the first page, especially among the top three links displayed by the search engine, chances are very good that people will click the link and visit your website.
Of course, you could just build your website by marketing plans and social media alone but having done that I know that it will take about 3 years and that is 3 years of barely getting your stats to grow. That is why target site traffic visitors are a good investment for your money. Building up your stats is not easy to do without some help – seriously it is hard!! But we have a better way and would like to talk to you about it.