Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
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Stickers are essentially mini-posters, and advertisers have been using them for decades to get the word out without technically breaking the law. They hand them out to teams who then go out and plaster them over public buildings, bus stops and street signs. When the authorities complain, they say “oh, we only gave them to our customers. We have no control over where they put them.”
The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
On the flipside, if your domain authority is in the 60s or 70s, your analysis isn’t about whether or not you can rank – you instead are trying to determine what keywords you can rank for without promotion, a nice luxury to have. In the 40s, you most likely don’t have that ability – every topic will require cold outreach in order to see the first page.
In-person promotion: Word of mouth is always an effective marketing tool and can be especially valuable for connecting your site with the offline world. Talking to your friends and people in your network is a great way to start. But you can also volunteer in your community, do speaking engagements, host or sponsor events, and seize other opportunities to connect with your audience face to face. Wherever you go, tell people about your site!
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