Google recommends that when you are starting your first remarketing campaign, you begin by targeting everyone who viewed your homepage. Just remember, that will increase your Google remarketing costs since your ads are being retargeted to more individuals, and you won’t be able to create ads that are quite as targeted. By targeting more narrowly, you can therefore increase ad relevancy and lower your cost per click.
Okay, this may not exactly be new, but it certainly is more important for your company's SEO than ever before. Google has made it clear they are now taking user experience on websites into stronger consideration in terms of how your website ranks on their search engine. Because of this, measurements like average length of website visit, bounce rate, whether or not your site is mobile-friendly, click-through rates on your content and more will be more critical to SEO success than ever before.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
Buying website traffic shouldn't be a replacement for SEO and other conventional methods of online marketing, but it can certainly give you that edge you need in the highly competitive online market. You can improve your Alexa ranking, time on site and lower bounce rate, but most importantly - it will drive potential clients and bring your website in front of your target audience long before you will see the first results of your conventional marketing strategies.