When you’re just starting out, you’ll need to focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords. In the beginning, focus on keywords that have the search volume of under 10,000 searches a month. After a few months of creating blog content and optimizing product pages, you can then focus on going after higher volume keywords. The trick to getting website traffic is to build a strong foundation of relevant keywords first. Be sure to take advantage of the blog on your online store as it can have the biggest impact on driving organic traffic to your website.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
As if Instagram wasn't dominating the social media landscape enough, they recently rolled out long form video content with IGTV. Because the feature is still new, publishing on it won't only be advantageous due to low competition, it will also mean your content is much more likely to be prioritized by the Instagram algorithm given that's the trend we always see after the initial roll-out of new features (Facebook Live, Facebook Video, Instagram Live, etc.).
Google AdWords can increase traffic to websites quickly, because you are able to expand on your location targeting by either targeting specific cities or by mile-radius around places. For example, if you provide your service / product in Europe, then you can amend the settings within AdWords so that your ad appears in European countries. As your ad will be seen in many countries, it increases your chance of driving more traffic.
Google is paying more attention to the meaning of search terms and less attention to the combinations of letters and words. It’s called “semantic search.” Scroll through the search results and see if other phrases, not just the phrase you entered, are bolded. If you see synonyms and related words in bold text, that means Google has created a semantic link between your words and these words. Write these down.
Having a micro-influencer publish a blog post on your site can help to increase your web traffic, as they are likely to share the post with their large audience. It can also help to add more variety to your content and show your visitors that you are active in your field. Alternatively, you could ask the influencer to mention your business in their own review or round-up post, or you could turn an interview with the influencer into a blog post that is likely to get traffic.
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
Display traffic is traffic to your site from ads or banners on other sites. For example, you might pay for placement of a banner on a related site, or run an affiliate program where the ads link back to your site. Display traffic contrasts with organic traffic, which comes from search engines, and paid traffic, which comes from programs like AdWords. If you want to attract display traffic, consider hiring a graphic design expert to create attractive, click-worthy banners.