Once you have a website, your next step is to get the word out. There are lots of different ways to lead people to your site, but attracting and building an online audience goes beyond getting one-time visits — thriving websites have a following. Below, we’ll discuss why site traffic matters and introduce some of the basics on how to bring visitors to your website...and keep them coming back.
Whether you’re building a brand or selling a product, the success of your site relies on the number of visitors you get and the quality of those interactions. An obvious example is an online store, where more traffic often means more sales. But traffic is also important if you have a blog, where reaching more people can help you inspire and impact more lives. Also, with more visitors, you can create opportunities for sponsorships and ad revenue. No matter what kind of site you have, bringing more traffic to your online doorstep is the way to grow and thrive online.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Creating valuable content... aka Blog Blog Blog! You want to build a blogging strategy that hones in on your prospects pain points, so you can start addressing their problems with valuable content. If you utilize some high value keywords you found in #5 above, you will start popping up in search results when your prospects are searching for those problems.
There are several successful online businesses that pay for traffic, then there is no doubt that you pay the money that you can not make a profit. There are so many things that you should keep in mind while you are going to spend the money. This time, Facebook, Google Adwords and Yahoo are the most popular forms of advertising. These are the three most popular search engines. Due to its popularity, one can understand the fact that the reason why companies pay for advertising. This time, Google's advertising network is the most popular network on the web.
Once everything is humming, track your sessions and your landing pages. This way you'll know how many actual times people visited your website and what pages they arrived through. Google Search Console will allow you to associate keywords to each of those visits, along with how often they were displayed versus how many times they were clicked through.
Optimize on page: On-page optimization starts with strong page titles that include the target keyword phrase. Your online content must be both engaging to people and include your keyword phrases. Try to work your phrases into the copy as close to the start of the page copy as possible and into at least one heading or subheading on the page. Make sure that your page URL includes the keyword. Many website builders come with built-in SEO optimization as well. These SEO friendly builders are easy to use and make creating a website quick and stress free.
Be active in online groups and on websites that are relevant to your business and community. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get. If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments
With Google Ads, the focus is on getting users to your website, but that's only half the battle: Google Analytics fills the gap by providing insight into what users do once they arrive. When using both together, you can track things like which ads lead to the most clicks and conversions, so you can optimize your campaigns to focus on your best-performing ads.
First of all, there are many different ways to bring traffic to your website. You may invest in an actual visitor package which will give you so many unique visitors for one price. On the other hand, you may decide to put up ads on other websites and in search engines. In this case, you will likely pay-per-click. Another way to direct traffic to your site is through sponsored searches. These are the search results that pop up at the top of a search and are usually highlighted because they paid for those spots.
Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.
I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
As time passes, Instagram becomes a better marketing channel for online retailers because of its business friendly features and large audience size. While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts. Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries. So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.
Hey Brian I must say it’s a awesome content you are sharing .my question to you is how did you transform from a nutrition expert to a Seo master I mean both subjects are poles apart so how did you learn SEO can you share your story because I find my self in similar situation I am an engineer by profession and I am starting a ecommerce business niche is Apparel no experience of watspever in Blog writing and SEO if you can throw some resources where I can improve my skills that would be a huge help