Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
Let’s face it: an online store without targeted traffic is negative money in the bank. One of the leading ways to drive traffic to your ecommerce site is by using Google AdWords. The trick to driving successful traffic, however, is ensuring that it is targeted. Targeted traffic means you are driving those people to your site who are more inclined to buy, which means a much bigger chance of reaching the ultimate goal: sales conversions.
Find relevant Facebook Pages and Groups and start commenting and engaging with others. Don't spam. Don't promote. Not at first at least. But, comment and engage. Add value. Then, and only then, when the opportunity is right, direct them to a relevant piece of content on your site that would help add to the conversation. When done right, not only can you get the right eyeballs, but those prospects can quickly turn into customers.
Loved this article. I was in stuck mode. Am relatively new to blogging. Started online business and website about 3 months ago. Am learning a lot, but had an ah ha moment about traffic – targeted traffic and found this article. Thanks for the great tips. I hope to implement all of them, and realize how much more there is to each one of the steps you outline. Great stuff!
While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page. For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products. Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.
You’ve chosen a great product and designed your store. Now, all you need to do is figure out how to increase website traffic to get the sales rolling in. From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.
What kind of advice would you give is your site is growing but seems to be attracting the wrong kind of traffic? My visitor numbers are going up but all other indicators such as bounce rate, time page, pages per visit seem to be developing in the wrong direction. Not sure if that’s to be expected or if there is something that I should be doing to counter that development?
Next up is something that tends to remain hidden unless you know to look for it – site category exclusions. Site category exclusions are campaign-wide exclusions to prevent an ad from appearing on placements or websites that do not align with an advertiser’s message or tone. These are broad concepts ranging from gambling to sexually suggestive content, mature audience content, error pages, tragedy & conflict content, social networks, etc.
Very useful article. I like how you’ve combines videos, images, graphs, text and an infographic all in one piece Ross, very cool. I also like the KOB analysis info. I think I met you a few years ago Ross at a search love in Boston, ever present there? Also, here is an article that lists some good data on conversion optimization: http://www.oakwebworks.com/what-influences-online-consumers-most.htm
There were some great tips in this article. I notice that many people make the mistake of making too many distracting images in the header and the sidebar which can quickly turn people off content. I particularly dislike google ads anchored in the centre of a piece of text. I understand that people want to make a revenue for ads but there are right ways and wrong ways of going about this. The writing part of the content is the important part, why would you take a dump on it by pouring a load of conflicting media in the sides?
There are many factors that can help you to get country-specific traffic. For example, ShoutMeLoud is a popular blog in India & also globally. I could actually work on targeting more U.S.-based traffic, but whenever I iterate my blogging business plan, I realize that it’s better to target an Indian audience as it provides less competition and a better supply:demand ratio. There are very few blogs in India that teach the A to Z of blogging. Being in this niche for several years, ShoutMeLoud has an advantage.
When you create an AdWords campaign, the delivery method is always set to default. This default is the ‘‘standard” delivery method, which results in your ads being distributed throughout the day according to your daily budget. If you want faster results, which is particularly vital in those ads on time specific deals, discounts, specials, etc., then make sure you change your campaign advanced settings to ‘Accelerated’ in order to drive that targeted traffic to your store more quickly.
Do not be fooled by those traffic sellers promising thousands of hits an hour. What they really do is load up your URL in a program, along with a list of proxies. Then they run the program for a few hours. It looks like someone is on your site because your logs show visitors from thousands of different IPs. What happens in reality is your website is just pinged by the proxy, no one really sees your site. It is a waste of money.
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To increase website traffic, make sure you’re creating useful content, like articles that help users solve a problem or find quality news, in order to get better rankings on search engines. Additionally, try organizing your content into easily shareable formats like “10 Ways to….” or “20 Signs That You’re….” Then, link your content to social networks with large audiences, such as Facebook, Twitter, and Google+. You can also try guest posting on other sites, and invite guests bloggers to post on yours to attract readers that may not normally make it to your site.
What a very informative share! Driving or increasing traffic is the most difficult part for every online store owners across the web.. Mine is one of them! I hope to increase traffic and convert sales sooner. I just tried the google adword for a try with the least budget. I have plan to increase it for the next 3 days. I launched my first ad campaign on 01 Sept.
There are a lot of reasons to buy website traffic, but if we’re going to be honest about it, giving your conversion rate a boost is probably right at the top of your priority list. For this, you’ll want targeted traffic that finds the kind of users with the highest conversion chance and that’s not easy to do when going the organic route. If you really want to increase your chances of making a profit off the traffic you get, you might want to buy targeted traffic.
Buy Targeted Organic Website Traffic is in high demand as organic site clicks are what most marketers strive to increase. Visitors are considered to be “organic” when they arrive at your website as a Direct Traffic result of using specific Organic Search Traffic From Keywords on a primary search engine such as Google, Yahoo and Bing in their search for products or services. Organic traffic, sometimes called Organic search traffic, Organic keyword search traffic, or Keyword Targeted Unlimited Search Traffic is the opposite of paid traffic (PPC).
Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.
These are only some of the many strategies you can use to drive traffic to your website. Getting more website visitors does not happen overnight. It takes hard work and dedication, but we’ve eliminated the hard part for you: knowing what to do in the first place. Implement a mix of these strategies and you’ll start seeing improvements in your website traffic.
When you buy thousands of hits over a period of time, search engines will notice that your website is getting the attention needed for it to rank the site higher. While organic search engine optimization will take months to show results and definitive increase in rankings, when you combine it with buying website traffic, you are speeding up the process phenomenally.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
I am new at this. I have been researching keywords and have found a few keyword phrases that nobody in the first page of Google results is even using in their Title Tag or H1 Tag. Some of the companies on the results page have a high pagerank and lots of backlinks. If I optimize for this exact keyword phrase with a new website, would I have much of a chance of getting on the first page eventually?
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Shopify’s website traffic checker reports help you understand how much traffic your store is getting. Under Reports, in the left menu of your Shopify store, you can browse “Sessions over time” and select specific dates to see how much website traffic you have. By cross-referencing this with other reports, such as “Online store conversion rate,” you’ll better understand if you’re getting traffic from your target audience.
5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.
Tripwire is a term originally introduced by Perry Belcher, co-founder of Digital Marketer and Native Commerce. It's a low front-end offer that's usually in the range of $7 to $37. They can even go as low as one dollar. The point? They help to bring people into your world and then ascend them up your value ladder. They are low friction front-end offers that introduce people to your business and it's usually a much easier sell than going straight to a higher ticket offer.
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